Parah dedicates its Fall/Winter 2018/19 collection to femininity

Parah dedicates its Fall/Winter 2018/19 collection to femininity
View the exquisite collection now available in the UAE

Dubai, UAE (November 7, 2018) – Parah, the famous Italian fashion beachwear, underwear and ready-to-wear brand unveils the new Fall Winter 2018-2019 lingerie collection that expresses femininity in a thousand facets with the finest of underwear, corsetry and loungewear, full of exquisite design and rich in details.

The new collection which now available in UAE, consists of five series, three of which are fashion, all made with high quality materials, and skillfully worked, underlining embroideries and striking details.

The five series of Parah’s 2018/2019 collection are:
Isabelle
The series is distinguished by the use of Chantilly lace on a microfibre base, whose garments, in the ever green ivory and black versions, guarantee excellent support for wearability.
Ines
Warm and passionate, the series see printed stretch silk satin, with a motif of petals with intense and deep tones, in combinations of agave / red and burnt / ocher.
Kim
The Kim series, of oriental inspiration, presents a motif of micro florets with bright tones on stretch silk satin. The lingerie à porter proposes a man-cut jacket, slip, nightdress and an obi belt.
Dalida
Bold and gritty animal proposal for this series, in which a black lace ruff is combined with printed silk satin, for creations that invite to dare, giving space to the more irreverent and aggressive female side.
Omnibus
A minimal chic proposal in tulle, in black, ivory, powder pink, ocher and agave, and for lingerie offers a shiny silk in gold, black, powder pink, red and ivory, as well as a long dressing gown and wide trousers in voile of silk in ivory and black variants.

The Parah F / W 2018/19 collection also offers a range of soft-touch loungewear garments in micro-modal fabric with lace frills.
Pajamas, nightgowns and dressing gowns glide over the skin and envelop the silhouette smoothly, giving style and comfort.
Discover Parah’s fabulous clothing and underwear new collection F/W 2018/19 for both men and women at Dubai Mall.

About Parah:
Parah, a leading brand in Italian fashion founded in the 1950s by Giovanni Piazzalunga and Edda Paracchini became a huge success in the span of two decades for garments that emphasised a woman’s femininity. Driven by innovation and blending intense product research, it anticipated and pioneered changes in the fashion industry, transforming the swimsuit into an object of pure fashion in the 1970s. Ensuring finest quality in the production and craftsmanship of its products, every step of the production process, from style design to manufacturing with cutting-edge machinery is done in Italy ensuring 100% Made in Italy garments that successfully blend absolute comfort with fashion. It offers four lines: Parah, Impronte Parah, Parah New Generation and Parah Uomo. Parah boutiques can be found across the world in Italy, France, Germany, USA, Great Britain, Holland, Australia, Russia, Ukraine, Portugal, Poland, Switzerland India and Singapore. Here in the UAE you will find Parah’s store at The Dubai Mall showcasing its Parah Women, Parah Men and Impronte Parah lines.

For more information, please contact:
THE IDEA AGENCY – PR DEPARTMENT
Tel: 971 4 392 7700 Fax: 971 4 392 7858
Email:pr4@tia.ae

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