Ambiente 2019 set to welcome increasing number of visitors from Middle East
Event will showcase the latest trends and innovations in wide world of consumer goods
Offering a comprehensive overview of the trends and innovations that will set the pace in the world of consumer goods, Ambiente 2019 organised by world leading trade event specialists Messe Frankfurt GmbH at their home fair grounds in Frankfurt, is set to welcome an increasing number of trade visitors and delegates from the Middle East region, when it opens doors in February.
Key trade visitors and representatives from some of the region’s major corporate, retail, hospitality and government sectors visited the last edition of the show and given the growing interest in Ambiente, Messe Frankfurt is making a detailed presentation especially tailored to the region’s requirements, of the advantages of participating and visiting the upcoming show.
Ambiente is the authoritative and truly trend setting event that sets the pace for the world of consumer goods. The unique diversity in the show’s Dining, Giving and Living areas offers a comprehensive overview and showcases the innovative capacities of this pulsating sector.
Visitors to the event can sense what trends are shaping the global market in Frankfurt. Ambiente is also where business and creativity come together and where visitors place orders with international exhibitors, while exploring the latest trends in high-calibre special presentations, award ceremonies, lectures and events featuring industry experts and famous designers.
Ambiente is also an important hub for special-interest themes such as Contract Business, HoReCa and Ethical Style, as well as being the largest sourcing platform outside Asia for high-volume business.
The show will present exquisitely presented trend worlds, expert guided tours and a digital brochure that provides retailers and industry professionals with a comprehensive insight into future trends.
The design studio Stilbüro bora.herke.palmisano has researched the styles that will reflect the feel of the times for 2019, and will be showcasing those styles for Ambiente. To forecast such trends, they’ve been sifting through global developments in design, art and architecture, and also fashion and lifestyle.
“Every trend is based on a social development. It’s an attitude to life which expresses itself in new, rediscovered and modified shapes, patterns and also functions. It takes the form of valuable stimuli for buyers, though also for manufacturers, who can specifically prepare for the year ahead at Ambiente,” says Stephan Kurzawski, Senior Vice President Messe Frankfurt Exhibition GmbH
For 2019 the design studio has selected three thematic trends: Tasteful Residence, Quiet Surroundings and Joy-Filled Ambience. These trend worlds will be highlighted through the presentation of products from Ambiente exhibitors.
The trade fair will also feature some exclusive guided tours and talks by the design studio, offering in-depth glimpses into Ambiente trends. At 11:30 and 14:30 hrs each day, on the Ambiente Academy stage in Hall 9.1, Annetta Palmisano will be demonstrating the dominant styles of tomorrow, using a large number of examples. Following the talk, she and Claudia Herke will be giving a guided tour of the trends showcased at Galleria 1.
In addition, the Ambiente trends will also feature on a dedicated website, where the results of the trend investigation will be illustrated by examples of products, materials and specific colour ranges: