Pure Gold Jewellers launches vibrant Diwali inspired collection

Pure Gold Jewellers launches vibrant Diwali inspired collection
Free AED 500 gift voucher on every purchase of 22 karat gold jewellery


Dubai, United Arab Emirates; October 28, 2018: Pure Gold Jewellers, the award winning jewellery retailer, is celebrating Diwali, the Festival of Lights, with an intricately designed diamond and gold collection in floral motifs. Diwali is considered an auspicious time to buy precious jewellery and Pure Gold Jewellers’ exquisite collection is inspired by flowers that are central to Diwali celebrations as those who observe the festival often make ‘rangolis’ or decorative patterns of flowers to adorn their homes.

The special Diwali set consists of a diamond ring, earrings and pendant in 18 karat yellow gold. The ring has a floral pattern with a diamond in the center surrounded by carefully crafted smaller diamonds. This can be paired with ear rings and a pendant in a similar design.

In addition, shoppers receive a free AED 500 gift voucher on every purchase of 22 karat gold jewellery worth AED 2,999 from November 1- 10, 2018. The voucher can be redeemed on purchase of any diamond jewellery at Pure Gold Jewellers.

According to Karim Merchant, Group CEO and Managing Director, Pure Gold Group, “Diwali ushers in bright, cheerful vibes transforming ordinary lives. It is a memorable time to celebrate with friends and family and we are happy to be part of our customers’ celebrations with our exquisitely designed diamond and gold jewellery to lend a sparkle to their day.”

About Pure Gold Jewellers
Started in 1989 in Dubai, Pure Gold Jewellers is the fastest growing jewellery brand with 157 stores in over 12 countries including Middle East, Asia and Asia Pacific, along with 2 manufacturing factories in India, 1 in UAE and 1 in China. Excellence and innovation are the two pillars upon which Pure Gold Jewellers is built. They are the first and only jeweller to be awarded the World Diamond Mark. Pure Gold Jewellers portfolio consists of a wide range of exclusive jewellery crafted from gold, diamonds, pearls and many other precious and semi-precious stones. They also display a range of collection from established International designers.
Pure Gold Jewellers currently operates as the exclusive and sole retailer for gold and diamond jewellery at several Duty Free locations across the Middle East and Asia, including all terminals at the Abu Dhabi Duty Free, Kuwait Duty Free, Jordan Duty Free and Singapore’s Changi Airport while being a valued supplier at the Dubai Duty Free.
Pure Gold Jewellers is a recipient of the “Best Service Performance Brand” award in the large business category for seven years from Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development. Pure Gold Jewellers has been consistently ranked as a Superbrand by UAE Superbrand Council for six consecutive years.

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