Asmak introduces SALMA, superior quality Norwegian salmon, to the Middle East at 2018 Seafex event

Asmak introduces SALMA, superior quality Norwegian salmon, to the Middle East at 2018 Seafex event

Dubai, United Arab Emirates – 31 October 2018: Asmak, the leading provider of fresh and frozen seafood across MENA, revealed its award-winning range of sashimi quality salmon, SALMA at the 2018 Seafex Middle East event.

SALMA products bring one of Norway’s most recognized food brands and a champion of innovation in the seafood industry to the Middle East.

The brand prides itself on ethical farming in a unique environment filled with cold clean water from the fjords of Bømlo surrounding the factory. With a worldwide reach, the brand represents Norwegian values, innovation and craftsmanship, and continues to rely on the expertise of people, not machines, to produce fresh sashimi quality salmon whole loins, half loins and the SALMA BRG burgers.

“The demand for premium quality seafood for sushi and sashimi has skyrocketed in the Middle East, and we want to benchmark ourselves as suppliers of top quality products. That’s why, SALMA was our first choice for premium salmon,” commented Mamoon Othman, Asmak Chief Executive Officer. “As a leading enterprise, we’re constantly looking to grow and evolve our range of offerings. With Salma, we will now make one of the world’s most sought-after salmon products easily available to all B2B and B2C clients in the region,” Othman continued.

At Seafex 2018, Asmak showcased their extensive product portfolio in a state-of-the-art stand equipped with a tasting station for guests, ice-top displays and fridges. As an exhibitor at the largest professional seafood expo in the region, the brand also revealed a number of new industry partnerships that will help continue the brand’s market growth across MENA. Asmak has an extensive B2B and B2C clientele in the region and has witnessed consistent growth by evolving and expanding its business model to include value-added food services for all customers.

With major investments lined up for the company in near future, Asmak is set to launch a state-of-the-art processing and distribution facility in Dubai Industrial City, at a total capital cost of Dhs 125 million. The facility is set to be operational in the second quarter of 2019 and will enable Asmak to produce and trade 40,000 tons of seafood annually.

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Asmak Holding Company Limited (ASMAK) is a leading provider of fresh and frozen seafood across the Middle East. Founded in 1999 and based in Dubai, ASMAK provides end-to-end solutions to its customers including fresh seafood, frozen and breaded product range under the ASMAK brand, and value-added products, maintaining a focus on processing, distribution, and exports across MENA and key global markets.

ASMAK maintains a fast-growing and well-established business, with an experienced leadership team, excellent distribution network, and long-term relationships with suppliers and customers. In the UAE, ASMAK operates in all business channels and supplies its products to top tier retailers such as Carrefour, Lulu, and Co-Ops, in addition to key foodservice businesses and institutions like Emirates Airlines, Etihad Air, and many leading hotel and restaurant chains.

For more information about ASMAK, please visit us online at:

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