Al Ghurair Centre to Inspire Health with a Golden Initiative

Al Ghurair Centre to Inspire Health with a Golden Initiative
For every kilogram dropped by November 24, contestants who register with Al Ghurair Center can walk away with a gram of gold

Dubai, 30 October 2018: As part of its latest fitness drive, Al Ghurair Centre, the GCC’s first shopping centre, launches the first season of ‘lose to win gold challenge’ campaign to further motivate the mall visitors to be healthy. In line with the Dubai Fitness Challenge 2018, this 30-day challenge will reward health enthusiasts and participants with a gram of gold for each kilo lost during the period of the challenge.

There’s no reason to skip your fitness challenge on a busy day. Squeeze in that 30 minutes workout while you run errands at Al Ghurair Centre.
Registration Process for the challenge
Interested challengers can register their health details at Al Ghurair Centre’s customer-care desk to participate and return for a final weigh-in on 24 November. The participant that loses maximum weight in accordance with the terms and conditions will win one gram of gold per kilo they have lost.
All winners to be announced and rewarded on 25 November.

Complimentary Classes for the challenge
To make this challenge possible for all the participating visitors, the 30-day challenge is in conjunction with the fitness program that is being hosted at Al Ghurair Center in collaboration with Gold’s Gym Dubai. Numerous free fitness programs are lined-up every week till November 24, along with free BMI and body fat-muscle ratio tests.
All the classes will be hosted at the ground level of the mall.

Al Ghurair Centre are supporting the government’s efforts to make Dubai the most active city in the world by inviting shoppers with their family and friends, to participate in the fitness program hosted at the mall.

Speaking on the launch, “Zeinab Badar, Marketing Head at Al Ghurair Centre, said, “It’s proven that 30 minutes of daily exercise not only keeps diseases at bay but keeps you energised throughout the day. Al Ghurair Centre strives to get the community moving with its active programme, complementing the government’s initiative to promote a healthier society. This competition is not just about winning gold for a short-term commitment towards their health but aims to encourage our community at large to permanently adopt a well-balanced lifestyle. “
For more details, download the Dubai Fitness Challenge app from the app store or visit
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About Al Ghurair Centre
Al Ghurair Centre, part of Al Ghurair Investment LLC, is the first shopping mall in the GCC region consisting of a dynamic master planned residential and commercial community.
Al Ghurair Centre is prominently situated in Deira, the heart of Old Dubai. The mall is one of Dubai’s leading shopping and tourist destinations and features over 270 brands, more than 50 restaurants; spread across the dining district and the food court, entertainment venues and two hyper markets.
Shoppers can treat themselves to a comprehensive mix of retail brands ranging from fashion to home décor, accessories to jewellery and much more. The shopping centre also boasts a bespoke section of traditional local brands covering various merchandise including abayas, shaylas, textiles and Arabic perfumes. The Centre is a vibrant shopping hub always buzzing with events throughout the year.

For Media Relations, please contact:
Business Unlimited Zone (BUZ)
Isha Raj | 056-380-8160

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