United Arab Emirates, 28 October 2018: Robinsons, one of region’s leading luxury fashion department store is set to launch an exclusive two-tier loyalty program that gives customers the benefit of various offers and deals.

Officially launching in November, the program demonstrates Robinson’s wholesome commitment in providing customers with a truly rewarding shopping experience.

The program is designed in the form of a two-tier system, where customers receive points depending on the amount they spend. The card is valid for life, making reaping rewards an endless boon. Each time a customer spends 1 AED he/she receives 1 point. With time, customers are made to be eligible for a White Diamond tier or a Black Diamond tier. Customers need to spend an amount of AED 1,000 or more in one transaction to be eligible for the White Diamond tier. Customers are eligible to receive the Black Diamond card primarily, only after being a White Diamond card holder.

For the big spenders who like their closets stocked with the most up-to date apparel, the Black Diamond tier is something they can look forward to. Customers who make purchases from AED 15,000 or more, are made to be eligible for the Black Diamond tier; this card will only be valid for 1 year since its date of acquisition.

Moreover, black card holders will be entitled to 5% discount all year round, across all purchases and can also enjoy private sales, exciting food offers in all Robinsons outlets as well as a complimentary consultation and medical facial at Lutetia clinic!

“We are very excited to launch out two tier loyalty card programs for our frequent customers at Robinsons” mentioned Usama Qassem, head of Marketing at Robinsons. “We would like to reach out and strengthen our already existent relationship with our shoppers, who have acted as the driving force before the success of the brand. As a token of our appreciation, we have designed this program to reward our most loyal of customers.” Added Qaasem


Notes to Editors:

About Robinsons Department Store

Founded in 1858 by John Spicer and Philip Robinson, Robinsons Department Store is one of the most iconic retail landmarks in Singapore. Operated by the Dubai, UAE-based Al Futtaim Retail Group since 2008, Robinsons has since become one of the best performing department stores in southeast Asia.
In March 2017, the Al Futtaim Retail Group celebrated the opening of Robinsons Department Store in Dubai Festival City Mall. At 200,000 sq ft, it is the largest department store in the UAE; it is also one of the country’s most unique retail establishments, thanks in part to a stunning green wall of living plants that was created by designer Patrick Blanc as a nod to Robinsons’ Singaporean heritage.
Robinsons has quickly made a name for itself among discerning shoppers, thanks to three floors of covetable offerings. Beauty lovers flock to the Ground floor, which stocks a stunning array of more than 85 skincare, makeup and fragrance brands. Home to many familiar labels such as Alexander Wang and Kate Spade, Robinsons also carries more than 90 exclusive fashion brands, including AAPE and Louis Quatorze. The second floor also offers the UK’s most loved and trusted brand, John Lewis, which can only be found in Robinsons.
A true lifestyle destination, Robinsons has recently opened the Profile Aveda Lifestyle Salon on the First floor, and proudly features three tempting F&B outlets: Big Fernand, Wild & The Moon, and Origami. From fashion and home to wellbeing and dining (and much more in between), Robinsons Department Store in Festival City Mall offers an immersive experience that sets the bar for retail in the Middle East.

About Al-Futtaim
Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Al-Futtaim employs in excess of 42,000 people and operates through more than 200 companies.

The group has significantly expanded its business operations in recent years through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass South East and North Asia, Australasia, East Africa and Europe. Structured into four operational divisions; automotive, financial services, real estate and retail. The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.

For further inquiries, please contact:

Rana Malek
Account Manager | Impact Porter Novelli
T 9714 3304030 E 435

Tamara Abdel Malak
Senior Account Executive | Impact Porter Novelli
T 9714 3304030 E 436

Hala Khalek
PR & Events Manager
T 9714 7068369

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