Line Fearlessly With Matter-Than-Matte, Bulletproof Color

Kat Von D Beauty caps the trifecta of liner launches for Fall 2018 with, the most matte and bulletproof eyeliner yet! Ink Well Long-Wear Matte Eyeliner’s super-innovative formula setsthe bar even higher with extreme 24-hour wear and waterproof, transfer-proof, and smudge-proof performance in a full range of pigmented, ultra-matte shades. At last, 1-swipe matte opacity in iconic shades only Kat Von D Beauty could create, such as Vampira, Outlaw, White Out, and of course, Trooper Black.


  • Trooper Black: Matte black
  • Vampira: Deep reddish-burgundy
  • Outlaw: Brick red
  • White Out: Pure white
  • Darkwave: True cobalt


This formula-of-the-future features proprietary Weightless Flex Technology™ to lock in quick-drying color that moves with your skin for a finish that doesn’t fade or crack. Ink Well Long-Wear Matte Eyeliner includes an ergonomically designed felt tip that tapers to a crisp and precise point to deliver unlimited eyeliner possibilities, inspired by the antique quill and ink system Kat uses for her calligraphy lettering.



  • Pro Tips From The Kat Von D Beauty Artistry Collective:
    • Shake and swipe before each application! This quick-dry formula delivers 1-swipe matte opacity in under 5 seconds – no layering needed.
    • Just like a calligraphy pen, hold Ink Well at a slight angle for a smooth, precise line.
    • Ink Well Liner is perfect for precise lines and detail work. If you’re creating a larger, graphic look, work in small sections to avoid layering. 


Kat Von D Beauty Ink Well Long-Wear Matte Eyeliner in Trooper Black, Vampira, Outlaw, White Out, and Darkwave will be available from December 1st on Sephora.ae, Sephora.sa, and in all Sephora stores in the Middle East.


#Vegan! Kat’s passion for animals means that all products are 100% Cruelty Free Forever. The Kat Von D Beauty Ink Well Long-Wear Matte Eyeliner is 100% vegan. Share your looks and find more inspiration at KatVonDBeauty.com, @KatVonDBeauty, #KatVonDBeauty #KVDLiner


Kat Von D Beauty was created and launched in 2008. Inspired by the inks of her world-famous tattoo shop, High Voltage Tattoo, Kat created an unstoppable, beloved makeup brand that specializes in long wear, high pigment, and full coverage beauty products that empower you to unleash your inner artist.


In her nonstop pursuit of creating the most perfect beauty products you’ve never imagined, Kat Von D tests and wears everything she makes, drawing endless inspiration from her experience as an artist, tattooer, musician, animal-rights activist, social media leader, and creator. Praised and cherished for her artistry, authenticity, innovation, and quality obsession, Kat Von D is one of the fastest-growing beauty brands in the industry.


As a passionate animal-rights activist, Kat Von D is committed to ensuring 100% Cruelty Free beauty and 100% Vegan makeup within her line. In recognition of her work, Kat was the recipient of the Animal Rights National Conference’s Celebrity Animal Advocate Award and named Vegan Celebrity of the Year in 2017. Kat Von D Beauty has twice been awarded Best Cruelty-Free Cosmetics Company by peta2 in their Annual Libby Awards.  


Kat Von D Beauty is distributed in 35 countries across North America, Latin America, Europe, South East Asia, Australia, the Middle East, Scandinavia, the United Kingdom and Ireland.



Based in San Francisco, CA, KENDO creates or acquires beauty brands and focuses on developing them into global powerhouses. The portfolio consists of Kat Von D Beauty, Marc Jacobs Beauty, OLEHENRIKSEN, BITE Beauty and Fenty Beauty by Rihanna. The name KENDO is a play on the phrase “can do.” What characterizes KENDO is its dedication to product quality, innovation and authentic storytelling. Brands within the KENDO portfolio are distributed in 35 countries worldwide.

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