Explore what’s trending this Autumn/Winter ’18 at City Centre Mirdif

Explore what’s trending this Autumn/Winter ’18 at City Centre Mirdif with design influencer Alanoud Badr

⦁ Discover the season’s latest collections and engage in lively discussions
⦁ Visit the mall’s Style Lounge pop up to meet influencers shaping the industry
⦁ Win an AED 20,000 fashion spree and styling session with Alanoud Badr (@fozaza) when you shop the season’s latest looks

Dubai, United Arab Emirates, October 20, 2018: Majid Al Futtaim—the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia—is inviting its fashion-savvy shoppers to explore the new season with fashion influencer, Alanoud Badr (@fozaza) during an exciting month-long schedule of events, brand activations and shopping experiences from October 4 – 31. Launched as the season’s latest collections drop in stores, the mall’s Autumn/Winter ’18 fashion campaign will show how ‘Fashion is Power’.

The mall has partnered with fashion influencer and television personality, Alanoud Badr who will share her insights into what’s trending this season and how to shop for the perfect Autumn/Winter wardrobe.

“I’m really excited to collaborate with City Centre Mirdif where there are so many fashion choices under one roof from designer to high-street. I think fashion gives you the power to introduce yourself to the world without saying a word, and this season there are so many exciting ways to show who you are via key trends, colours and pieces. My top trend for the season is the return of leopard print and snake skin, and key colours are browns, burgundy and bright blues. Camel or teddy coats and cowboy boots are a must in my winter wardrobe,” said Alanoud Badr.

Each week, one lucky visitor will win an AED 20,000 shopping spree and two-hour styling session with Alanoud, who will help them create the outfit of their dreams. The prize draw is open to shoppers who spend at least AED 500 at the mall; those whose spend includes clothing, footwear or accessories will double their chances of winning.

The mall’s Central Galleria will come alive with presentations, showcases and interactions from leading labels including Desigual, Ibin Sina Pharmacy, Kiko, L’Occitane, Lacoste, Lululemon,
United Designers, and Sfera. Here, visitors will be offered product samples, makeovers
and more. New this year is the ‘Style Lounge’, a quirky pop-up concept that is sure to become a VIP magnet. Located on the mall’s ground floor, this intimate space will stage unmissable events such as influencer ‘meet and greets’, fashion shows and panel debates on the season’s hottest trends. The chic new space will serve delicious coffee, stylish mocktails and other refreshments for the perfect instagrammable moment.

The Autumn/Winter campaign and the promotions will run from October 4 to 31. For more details, including updates on activities happening during the month, follow http://www.instagram.com/citycentremirdif, http://www.facebook.com/citycentremirdif and twitter.com/cityctrmirdif, and visit http://www.citycentremirdif.com/events/fashion-is-power-find-yours.

Media Contact:
Wallis PR
+971 4 275 4100

Note to the Editor: The legal name of this company is “Majid Al Futtaim” and should not be shortened or replaced by an acronym to avoid confusion with another business entity.

Disclaimer: All facts and figures in this release are accurate at the time of issuance.

About City Centre Mirdif

City Centre Mirdif is a family-oriented shopping, lifestyle and entertainment destination, welcoming more than 24 million visitors annually. Spread over 196,000sqm of retail space, City Centre Mirdif is home to 475 international brands including 80 multi-cuisine dining outlets. With a focus on fashion, lifestyle homewares and electronics, major stores include Carrefour hypermarket, Debenhams, Centrepoint, Crate & Barrel, Emax, Home Centre, Hamleys, Decathlon and a Fitness First facility. City Centre Mirdif’s unique leisure and entertainment offer includes iFly Dubai, Little Explorers, Orbi, Soccer Circus Dubai, Yalla Bowling, Aquaplay and a 10-screen VOX Cinemas.

City Centre Mirdif is the first shopping mall in the region to achieve a Gold LEED rating for its environmentally sustainable design. In 2014, City Centre Mirdif received four Gold Awards for Marketing, Sales, PR and Digital Media excellence at the Middle East and North Africa Shopping Centre and Retailer Awards.

City Centre Mirdif opened in 2010 and is located along Sheikh Mohamed Bin Zayed Road. The mall is owned and managed by Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 23 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 38 markets across the Middle East, Africa and Asia, and operates a portfolio of 243 outlets in 14 countries.

Majid Al Futtaim operates 331 VOX Cinema screens and 37 Magic Planet family entertainment centres across the region. In addition to iconic leisure and entertainment facilities such as Ski Dubai, Orbi Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maison du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.


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