‘’Fruitop’’ is a European financed campaign and aims to promote the European fresh fruits (peaches-nectarines, apples, cherries, kiwis, apricots and table grapes) that produced in Greece, in the markets of Saudi Arabia and U.A.E.
The program was proposed by the Association of Producer Organizations from Greece that consists of the ASEPOP VELVENTOU, the Agricultural Cooperative of Zagora, the Agricultural Cooperative of Rachi Pieria “AGIOS LOUKAS”, the Agricultural Cooperative Grapes Producers of Paggaio Symbol and the Agricultural Cooperative of Nestos.
The Project is part of the biggest European campaign for enhancing the consumption of fresh fruits and vegetables that produced in Europe to UAE. It is supported by the Directorate-General for Agriculture and Rural Development of the European Commission and the Greek Ministry of Agriculture.
The objectives of the Project are to provide information on the specific methods of cultivation and the quality characteristics of the Greek fruits as well as the promotion of these products in U.A.E. market, by signing agreements with retailers and wholesalers and increase exports