CLASSPASS – THE WORLD’S LEADING PREMIUM FITNESS APP

CLASSPASS – THE WORLD’S LEADING PREMIUM FITNESS APP – TOUCHES DOWN IN DUBAI
ClassPass is launching Dubai with one month free for all users, until supplies last.

Flywheel, The Platform, BARE and Physique 57 are just some of ClassPass’ Dubai’s partner studios – users can visit over 130 locations through the app.


DUBAI, UAE – 16th October 2018: Having experienced an incredibly high demand in the last four weeks since its waitlist went live, ClassPass, the world’s leading fitness membership, formally launched in Dubai today – and the city’s residents can still sign-up (www.classpass.com/try/Dubai) now and earn one months’ free access with 200 introductory credits.

Founded in New York City in 2013, ClassPass works with more than 13,000-plus fitness and studio partners in almost 65 cities around the world. With Dubai marking the app’s first foray into the Middle East, users can also take advantage of the international membership concept and use the app all over the world, including a host of new ClassPass cities across Asia, such as Hong Kong, Singapore, Kuala Lumpur and Bangkok.

The game-changing app – available from the App Store and Google Play Store – gives Dubai’s health-conscious population credit-based access to choose from a diverse cross-section of fitness and exercise classes – from High Intensity Interval Training (HIIT), barre, spin and yoga, to Pilates, strength training, dance, boxing, watersports and more.

ClassPass launches in Dubai with an initial roster of more than 130 facilities from Jebel Ali to Al Quoz and Downtown Dubai. The launch also comes as the city readies for the second annual Dubai Fitness Challenge, the flagship fitness initiative by Sheikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, with a mission  to encourage one million residents to make fitness a lifestyle priority – one that aligns perfectly with ClassPass’ unique offering, believes Fritz Lanman, CEO of ClassPass.

“I am convinced we are arriving in Dubai at exactly the right time,” said Lanman. “The city is home to a diverse array of studios that are amplifying a universal fitness culture. Adoption of fitness is on the increase across every demographic and with our market-leading product, business model, technology differentiators and overall product offering, Dubai is ripe for ClassPass. The Dubai Fitness Challenge’s 30×30 initiative engages the entire population and it’s only natural that many of these residents will be eager to maintain versatility in their fitness routines after the Challenge ends – ClassPass fills this gap with unique credits-based functionality that assures our users of unrivalled choice.”

Great news for spin fans as two of Dubai’s leading US spinning studios have joined ClassPass in Dubai– Flywheel and Cycle Bar. Users can now take both FlyBarre and Flywheel classes on their ClassPass anywhere from San Francisco or New York to Dubai. Offering indoor cyclers numerous classes at its Gold and Diamond Park and Burj Views locations, Flywheel provides an intensely fun and results-driven indoor cycling class. Cycle Bar, situated in City Walk, delivers a results focused fitness class with immediate performance feedback on the studio’s monitors.
Marina-based favourite The Platform has also joined ClassPass, offering almost 190 classes a week from HIIT and spinning classes to reformer pilates, yoga, barre and more. For those looking to really torch some calories, Al Quoz-based The Vault promises a high-intensity workout that’s not for the faint-hearted.

Renowned barre workout Physique 57 has also been added to the roster alongside Dubai favourites such as Reform Athletica, CRANK, CoreClubPro, A-tone, GFX, TribeFit, BARE, CrossFit GoldBox, 1SIX8 and, one for the yogis who like it hot, Dryp. Some of the city’s newest studios who have joined the app include Dubai’s first stretching studio, located in Times Square, Method MVT and PowerCycle.

ClassPass operates a credits-based model whereby users can choose from a certain number of credits each month which they then use to book classes. Different classes carry different credit rates determined by several factors, including time of the class, studio, location, popularity and other factors. Users can also top up credits if they exceed their monthly plan, roll over credits if they have not used all of them and can return to the same studio they have fallen in love with.
“We launched our Dubai waitlist just over a month ago and we have already seen an overwhelming response, with sign-ups exceeding that of other cities in just the first few days,” added Lanman. “Dubai is such a fast-paced, health-conscious city and we are super excited to offer residents unbelievable choice across the highest-level of premium gyms and studios at affordable prices for the very first time.”
ClassPass is currently available in more than 65 cities worldwide, with Dubai part of expansion into nine new international cities by the end of 2018. Travel hungry users can tap into the entire global network through their Dubai-based subscription.

ENDS
About ClassPass:
Founded in 2013, ClassPass is the leading membership gateway to the world’s largest network of fitness studios and gyms. With over 12,000 partners in 50-plus cities worldwide, ClassPass connects members to a variety of fitness experiences, including yoga, cycling, Pilates, barre, running, strength training, dance, sports, videos and more. Recognised as one of Forbes’s ‘Next Billion Dollar Startups’, ClassPass leverages proprietary technology to dynamically merchandise and surface over a million fitness classes for a seamless booking experience that facilitates diverse user discovery.
Contact:
ClassPass at MCS Action:
classpass@actionprgroup.com
+971 4 3902960

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