HONOR EXTENDS ITS MILLENNIAL LEGACY WITH THE UNVEILING OF NEW BEST IN CLASS SMARTPHONE – THE HONOR 8X

HONOR EXTENDS ITS MILLENNIAL LEGACY WITH THE UNVEILING OF NEW BEST IN CLASS SMARTPHONE – THE HONOR 8X

Honor 8X sets the highest standards in all-around flagship features at an unrivalled price

Dubai, United Arab Emirates, 2nd October, 2018: Honor, the leading smartphone e-brand, today launched the latest and most powerful addition to its X-series line up – the Honor 8X.

Following on from the successful Honor 10 and the “Gaming Monster” Honor Play launches earlier this year, Honor goes Beyond Limits with Honor 8X, a new phone that packs premium specifications into a device that enjoys an astoundingly accessible price tag.

At the competitive price point of AED999 in the United Arab Emirates and SAR999 in the Kingdom of Saudi Arabia, Honor 8X is a pivotal landmark in the series, extending the reputation of an exceptional value proposition that no flagship smartphone can match. With Honor 8X, customers get a top-end configuration of a 6.5-inch Notch, FullView Display with a 91% screen-to-body ration and chip-on-film (COF) technology along with a comprehensive list of top features.

Honor 8X key highlights include:
6.5” full-view display
128 GB internal storage
20 MP AI dual-lens rear camera with super night shot photography
3750mAh battery with Honor’s intelligent power – saving technology
New Kirin 710 chipsets (first ever in an Honor phone)

Aesthetically pleasing design with Full View Display and a slim, elegant body made possible by chip-on-film (COF)
Honor 8X is the first Honor phone to have a 6.5” full-view display with a 91% screen to body ratio. Furthermore, the device uses a metal middle frame equipped with advanced COF technology and a patented antenna design, while also adopting a 2.5D double texture aurora glass body with a grating effect, providing an elegant and smooth look and feel. The smartphone comes in three striking colour choices: blue, black and red.

Fantastic internal storage and extended battery life
Honor 8X has 128GB ROM and supports dual SIM cards slot plus an additional MicroSD card slot up to 400GB. It also features intelligent power saving technology and a 3750mAh battery, which can last for more than one day on a single charge. Additionally, the power-packed configuration under the hood guarantees a fast and smooth user experience. Not to mention, the sizeable battery makes sure that usage remains uninterrupted for a long time.

Powerful AI cameras, with breathtaking super night shooting
Honor 8X has dual-lens 20 MP + 2 MP rear and 16 MP front facing cameras. Plus, the cameras have AI which recognises 22 different categories and 500 scenarios in real-time. Furthermore, the AI technology optimises camera settings and enhances photo quality based on what users are shooting. The new night shooting mode enabled by AI technology eliminates the blurring of photos when taking night shots under a maximum 6-second exposure, even with a shaky hand.

Superb performance driven by the latest chipset technology
The octa-core Kirin 710 chipsets deliver excellent performance in Honor 8X. Compared to the previous generation, the CPU single-core performance has increased by 75%. Honor 8X has a Mali G51 GPU, which is enhanced by revolutionary GPU turbo. The overall GPU performance is increased by 130% compared to the previous generation, providing exceptional experience to demanding gamers.

AI telecommunication enhances connectivity and voice quality
Honor 8X deploys the latest in AI Communications. If a person is in a noisy environment, such as on the subway or in brisk wind, the smartphone will recognise the background noise and enable AI noise cancellation to improve voice quality and enable clearer conversations. AI Communications can also detect variations in signal strength, such as in an elevator, quickly restoring 4G connections to maximum speed right after you leave the lift – users won’t miss a thing.

It is also the first smartphone ever to come equipped with a new generation eye comfort mode certified by TüV Rheinland – a feature which can reduce blue light radiation emitted by the screen to prevent eye fatigue.

Mr. Chris Sunbaigong, President of Honor MEA, said: “With the newly unveiled Honor 8X, Honor is setting out to hit new benchmarks in terms of balance between value, design and performance. We have launched a device that enjoys flagship features at a budget friendly price to cater to our digital natives, the millennials. We know that millennials are super tech-savvy and that is why we have maxed out all the features found in a flagship and wrapped a price tag on the Honor 8X that does not burn a hole in their pockets.”

Honor 8X is available for pre-orders starting the 2nd of October in Saudi Arabia and will be available on the 8th of October, at a price of SAR999 in Jarir, Extra, Lulu, and in other phone shops.

Honor 8X will be available in the United Arab Emirates on the 2nd of October, at a price of AED999 in Carrefour, Axiom, Lulu, Jumbo, Emax, JollyChic, Sharaf and KM trading along with all mobile shops in UAE.

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