Place-maker IMKAN Announces New Coastal Destination ‘AlJurf’….

Place-maker IMKAN Announces New Coastal Destination ‘AlJurf’ during Cityscape Global 2018

Fully integrated second-home destination comprised along Sahel Al Emarat to be located between Abu Dhabi and Dubai

Project will be the first seed in realizing the vision for Sahel Al Emarat

IMKAN to showcase AlJurf in its IMKAN Box, a lab, atelier and creative studio that utilizes cutting-edge, research, technology and design, to highlight new projects at Stand SAM20 of Dubai World Trade Centre

Dubai-UAE: 1 October 2018 – IMKAN, a property developer with a global outlook renowned for creating soulful places that enrich lives, has announced AlJurf, a fully integrated second-home destination along Sahel Al Emarat; the riviera situated in Ghantoot between Abu Dhabi and Dubai.

Construction on the 370-hectare project boasting 3.4 kilometers of azure beachfront, and the centerpiece of IMKAN’s exhibit at Cityscape Global 2018, will begin in 2019. The master-planned community is slated to become a pristine second-home destination that seamlessly blends nature, culture and architecture as well as the past, present and future, by offering an authentic and unparalleled experience away from city life.

Once complete, the destination will comprise of three distinct districts, AlJurf Gardens, Jiwar Al Qasr and Marsa AlJurf, each with its own defining architectural characteristics and a range of facilities and amenities. The destination will feature two marinas, private berths, a town-center, hotels, retail, a wellness resort and clinic component, serviced residences and villas. AlJurf will also provide residents with access to public and private beaches, beach clubs and restaurants, community centers, parks, mosques, clinics and a private school.

Cityscape Global 2018 runs from October 2 to 4, 2018 at the Dubai World Trade Centre. IMKAN will utilize its IMKAN Box platform to reveal aspects of AlJurf at its stand SAM20. Returning for its fourth edition, the IMKAN Box is a lab, atelier and creative studio that utilizes cutting-edge, research, technology and design, to highlight the company’s developments.

Jassim Alseddiqi, Board Member of IMKAN and CEO of Abu Dhabi Financial Group (ADFG), said: “IMKAN will plant the seed for a whole new lifestyle using its unique approach to community-building. Our first coastal destination will merge the innovative design styles and standards on Sahel Al Emarat by marrying traditional inspiration with strong modern elements and breathtaking vistas. We look forward to the influence AlJurf will have on the country’s coastal property landscape and welcome the opportunity for buyers to invest in a one-of-a-kind project.”

Walid El Hindi, CEO of IMKAN, said: “The first phase of AlJurf Gardens is scheduled for completion in 2021, it will comprise of 293 villas and plots set in a uniquely green environment featuring private coastal ranches and chalets reminiscent of Rivieras similar to the Hamptons in New York. A heritage village (Jiwar Al Qasr) and marina district (Marsa AlJurf) will complement the lush precinct.”

Cityscape Global provides the place-maker a perfect platform to introduce domestic and international investors to AlJurf, the country’s first real collection of timeless villas on Sahel Al Emarat’s organic coastline, and between two major urban hubs. The destination, combining culture, living and tourism, is poised to effectively highlight the UAE’s diverse offerings to both local and international investors.

IMKAN seeks to expand its global footprint through innovative projects that foster local culture while integrating into the communities in which it operates. The company is committed to building purpose-driven and soulful places that can enhance the lives of generations to come.

-ENDS-

About IMKAN
IMKAN is an Abu Dhabi-based real estate developer with a multibillion-dirham development portfolio spanning four continents with an aim to create soulful places that truly enrich people’s lives.
IMKAN’s proposition is an amalgamation of a unique research platform and ideology. By exploring and understanding the needs and desires of emerging and currently underserved communities, IMKAN’s approach drives value for its stakeholders in creating places that instinctively appeal to defined groups.
From its headquarters in Abu Dhabi, IMKAN designs and builds projects around distinct user profiles. From millennials to discerning high net worth individuals, IMKAN creates places that are in tune with the mindset of each profile.
IMKAN is a subsidiary of Abu Dhabi Capital Group (ADCG) and its key projects include ‘The-Artery’, a multi-use building that integrates makers space with a parking garage as well as ‘Pixel’ the first mixed use destination, both of which are in Makers District, ‘Nudra,’ a luxury beachside villa community and Sheikha Fatima Park, an open-air project designed to enhance community collaboration; other big announcements are also in the pipeline for 2018.

 

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