Miele experiences 200% growth in 5 years & reaffirms commitment to the Middle East with new flagship showroom; “Miele Experience Center”
Dubai, UAE – 26th September 2018: The world’s leading manufacturer of premium domestic appliances, ‘Miele’ has reinvested in the region by inaugurating the Middle East’s first flagship showroom; the “Miele Experience Center”. The new showroom exemplifies the brand’s commitment to investment in the Middle East and the custom designed 360 square meter Miele Experience Center features the largest display of appliances with more than 140 premium and award-winning products.
A fourth-generation family-owned company, Miele has been operating for more than 119 years, has over 20,100 staff and an annual turnover of € 4.1 billion (2017/18 financial year) with year-on-year increase of 4.3%. Committed to breaking boundaries within the appliance industry, the Miele Experience Center’s launch marks a reaffirmation to the Middle East and is a response to the growing demand for luxury home appliances. For 5 consecutive years, Miele has shown year on year growth totaling 200% in the UAE alone, and is expecting a further spike by 2020.
“We are proud to open our newest Experience Center in Dubai and bring such a broad range of products to this significant market. Having outfitted some of the world’s most prestigious locations and iconic landmarks across the UAE, including the Burj Khalifa, Palazzo Versace, MBRM City (Mohammed Bin Rashid Al Maktoum) and residences in Emirates Hills, Dubai remains a trendsetter for the Middle East’s luxury market and we look forward to introducing more of our award-winning products into this market,’ said Mr. Stavros Politis, Managing Director of Miele UAE.
Perceived as the world’s most admired and reliable brand internationally, Miele’s new flagship showroom is designed as a place for customers to be inspired and stimulate their creativity. All customers have the opportunity to experience Miele firsthand, before they purchase, by trying out the different products and testing their innovative features and functionalities across kitchen, laundry and floor care ranges. The interactive experiences are not only limited to the opportunities for ‘tried and tested’ but also extend to the culinary arts, since the Miele in-house chef, Francesca Busso will be on-site and offer daily live demonstrations using Miele appliances. Customers will also have the opportunity to join complimentary cooking classes and enjoy recipes from the Miele kitchen.
For additional information please visit www.miele.ae or call +971 4 3044 999 / 800-MIELE (64353)