Panasonic’s new wireless earphones are your ultimate training buddy

Panasonic’s new wireless earphones are your ultimate training buddy Snug-fitting, water-resistant and sweat-proof BTS35 is what you need to crank up your gym game

Dubai, United Arab Emirates 18 September 2018:
Panasonic has announced the launch in the Middle East of a new high-performance wireless sports earphones guaranteed to spur you on and keep you on track of your fitness goals. Developed for those who want to enjoy music even during intense workouts, the BTS35 Bluetooth Wings earphones feature flexible 3D clips that fit snugly in your ears, a sweat- and water-proof design, and wireless Bluetooth technology that allows user to enjoy clear, crisp full-range sound anytime, anywhere.

Available in all-time favorite classic shades – blue, black and white– the BTS35 promises to stay in place no matter how vigorous your training is. Thanks to its 3D-Flex Sports Clips that can be freely bent, and a quick-fit adjuster, a secure, comfortable fit is easily achieved. The clever Canal Design also adds up to a more secure grip.

Kunihiro Tanikura AVD General Manager, PMMAF said, “There is a growing interest among residents in the region to lead a healthier lifestyle. We at Panasonic believe that good health is essential to ‘a better life, a better world’ so this is a positive trend that we want to support. The BTS35 fits perfectly into the lifestyles of active Middle Easterners who want to play their favorite tunes to boost their training volume.”

Boasting best-in-class engineering, the BTS35 carries IPX5 rating for water resistance and sweat-proof structure. Rain or sweat, the earphones will keep the sound flowing while you focus on getting fit.

Panasonic’s extensive history in audio innovation is further highlighted with the BTS35’s ability to deliver high-quality sound for maximum musical enjoyment. The earphones feature 9-mm drivers offering robust bass. A flat cable is used which fits comfortably behind the ears, dramatically reducing touch noise and delivering crisp, dynamic sound.

The earphones also support Quick Charge using the supplied USB cable. By charging the battery for only 15 minutes, BTS35 can be used for up to 70 minutes, non-stop. Fully charged, the earphones provide up to 6 hours of playback.

BTS35 Bluetooth Wings Earphones are priced at AED 249 and now available in the UAE at Panasonic showrooms, as well as in major retailer outlets across the Emirates.

About Panasonic
Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. Celebrating its 100th anniversary in 2018, the company has expanded globally and now operates 591 subsidiaries and 88 associated companies worldwide, recording consolidated net sales of US$71.91 billion for the year ended March 31, 2018. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic:

About Panasonic Marketing Middle East and Africa FZE (PMMAF)
Panasonic Marketing Middle East and Africa FZE (PMMAF) is the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region. PMMAF website:


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