Hala China announces plans for ‘Chinese Film Week in Dubai’

Hala China announces plans for ‘Chinese Film Week in Dubai’

Chinese movie stars, directors to be present at grand opening night at Roxy Cinemas at City Walk
Week-long celebration of Chinese movies to include film screenings at Roxy Cinemas at City Walk, The Beach and Boxpark


Inaugural event to bring popular Chinese box office hits to Dubai in October 2018. Event to celebrate Chinese cinematography, promote ties with the UAE film industry

Dubai, United Arab Emirates, 10 September 2018: Hala China has announced that the first Chinese Film Week in Dubai will commence on 1 October 2018, with a programme that includes the screening of some of China’s most popular blockbusters in Dubai. The event will also bring some of the biggest celebrities and directors in Chinese cinema to the city for a celebration of the nation’s film industry.

China’s cinema audience this year became the biggest in the world, and unprecedented growth in the past decade has been driven by rising demand for quality entertainment among China’s middle class. In seeking to build on this trend and growing tourism numbers from China, the Chinese Film Week in Dubai will commence with a spectacular red-carpet event on the opening night at Roxy Cinemas in City Walk. Following this, movies to be played during the week include Dragon Blade, Po Feng, Twenties Once Again, The Nightingale, American Dreams in China, Wolf Totem, Monkey King: Hero Is Back, and Big Fish & Begonia.

Sheikh Majid Al Mualla, Chairman of the Board of Directors at Hala China, said: “The Chinese Film Week in Dubai is one of the first events to take place as part of the Hala China initiative, and is fully aligned with the commercial and tourism objectives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. We are confident that the event will appeal to Chinese visitors as well as to Dubai’s resident population. It is also a big opportunity to showcase the city’s world-class infrastructure and facilities as the ideal destination for Chinese movie directors and film production houses to base their future projects.”

The Chinese Film Week in Dubai will take place during the Chinese National Day holiday – known locally as Golden Week. Supported by the Consulate-General of the People’s Republic of China in Dubai and the China Film Administration, the film screenings will take place at Roxy Cinemas at City Walk, The Beach and Boxpark.

The event will target Chinese tourists traveling to the region during Golden Week, in addition to the 270,000 Chinese expats living in the UAE. The UAE has seen the number of overnight visitors from China grow by over 100 percent since 2014, with a year-on-year increase of 41.4 percent from 2016 to 2017. In February 2018, the first Chinese New Year celebrations at City Walk attracted more than 22,000 Chinese and other visitors to the festival.

Her Excellency Li Lingbing, Consul-General of the People’s Republic of China in Dubai, said: “China’s film industry, with decades of effort, has grown to become the third largest in the world, creating the largest cinema audience globally and producing many world-famous directors and movie stars. Chinese film makers have created film masterpieces one after another, winning awards at various international film festivals. Under the patronage of the Consulate General of the People’s Republic of China in Dubai and China Film Administration, the Chinese Film Week in Dubai will showcase well-made Chinese movies that leverage state-of-the-art technical standards and highlight innovative trends within China’s film industry. The themes of these movies reflect China’s profound history, its splendid culture and modern development. The films will enhance the Emirati audiences’ knowledge and understanding of China in a way that boosts bilateral cultural exchanges and people-to-people connectivity.”

Her Excellency added: “As one of the core cities along the Belt and Road initiative, Dubai is the regional hub for economy and trade, finance, tourism, logistics and shipping, as well as a good example of harmonious coexistence of diversified cultures and common development. The Chinese Film Week in Dubai, organised by Hala China, manifests the further deepening of people-to-people and cultural exchanges between China and the UAE. The vitality of civilisations relies on exchanges, communication and interactions. The success of the Chinese Film Week in Dubai will enrich the offering of Hala China, build a new platform for bilateral exchanges and cooperation, and contribute to further strengthening the understanding and friendship of the people from both countries.”

The Chinese film market overtook the US in terms of volume for the first time in the first quarter of 2018. Since the start of 2014, Chinese investors have also spent over US$5 billion on equity investments in the US film industry alone, and millions more on movie production.

Meanwhile, beyond lending a backdrop to Hollywood and Bollywood blockbusters, the UAE’s film industry is on the rise, with many local and international players choosing the country for its production and post-production facilities. Established free zones are already home to global companies, TV stations, broadcasters, production houses and professionals, while the industry in the MENA region is valued at US$26.4 billion with growth set to hit US$35 billion by 2020.

Hala China is an initiative by Meraas and Dubai Holding that focuses on exploring opportunities that facilitate economic development through tourism, trade and investment. The initiative is also set to feature a year-long calendar of events including food festivals, fashion shows, sporting competitions, as well as music and cultural festivals.

-ENDS-

About Hala China

Hala China is a major initiative launched by Meraas, in collaboration with Dubai Holding, to enhance economic and cultural exchange and drive investment cooperation between Dubai and China. The initiative aims to attract Chinese visitors and investors to the emirate through an annual calendar of tailored events and tour packages that span seven categories – stay, shop, eat, play, explore, wellness and concierge.

In showcasing Dubai and the wider UAE to the Chinese diaspora, Hala China aligns with Dubai’s Tourism Vision 2020. The initiative is led by a steering committee responsible for planning and organising food festivals, fashion shows, sporting events, as well as music and cultural festivals, among other activities.

About Meraas

Meraas is dedicated to making Dubai and the UAE better for people to live, work and play in. We design for a diverse mix of people to stimulate a creative urban culture where the next generation of ideas, businesses and communities can take root. Our investments ensure a better future for generations to come and extend across different sectors including food, retail, leisure, hospitality, health and education. Our destinations, which include City Walk, The Beach, Boxpark, Last Exit, The Outlet Village, Kite Beach, Pearl Jumeira, Jumeira Bay, Al Seef, La Mer, The Yard and Bluewaters, are open places for communities to socialise, explore, learn, play, create and innovate.

About Dubai Holding

Dubai Holding is an investment conglomerate with operations in 12 countries employing over 20,000 people.

Established in 2004, Dubai Holding manages an AED 130 billion portfolio of assets, which supports the strong development of Dubai’s non-oil economy across sectors including; tourism, hospitality, real estate, media, ICT, education, design and trade.

Its portfolio includes:

Jumeirah Group, the hospitality arm which owns and operates 20 hotel developments in 9 destinations in 8 countries
Dubai Properties, one of the largest fully integrated and community development business in Dubai
TECOM Group, which manages 11 of Dubai’s most successful business communities
Dubai Asset Management, owners of one of the largest portfolio of residential communities for rent in Dubai
Dubai Retail, the retail management arm that focuses on developing, operating and managing Dubai Holding’s extensive range of strategically located retail assets across prime destinations and communities
Arab Media Group, which implements a strategic plan to develop new family destinations and further grow digital media business lines.

Dubai Holding’s current project pipeline will add significantly to the Emirate’s portfolio of landmarks. This includes Marsa Al Arab, Emirates Towers District and Dubai Creek Harbour, a joint venture with Emaar Properties.  Dubai Holding plays an influential role in delivering on Dubai’s economic diversification strategy and initiatives such as Tourism Vision 2020, Dubai Innovation Strategy and Dubai Industrial Strategy.

 

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