Capture your great moments at Mall of the Emirates and City Centre Deira, Mirdif, Me’aisem and Sharjah to help underprivileged children go to school
⦁ Back to School campaign will donate AED 1 to UNICEF every time a mall visitor shares their #mygreatmoments
⦁ 700 #mygreatmoments posts on social media can help one child go to school
Dubai, United Arab Emirates, September 1, 2018: Majid Al Futtaim – the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia – is inviting visitors to five of its shopping malls in Dubai – Mall of the Emirates and City Centre Deira, Mirdif and Me’aisem in Dubai and City Centre Sharjah in the Northern Emirates – to share their great moments to help provide vulnerable children across the region with access to quality education.
Until 12 September 2018, everyone is invited to post photos and videos of their special time spent with family and friends in the participating malls on Twitter, Facebook or Instagram using the hashtag #mygreatmoments. For every #mygreatmoments post shared, AED 1 will be donated to UNICEF. Seven hundred posts using the hashtag #mygreatmoments can help one child go to school. All funds raised will go towards improving access to education and development, and in providing child-friendly, safe learning environments.
“As part of our annual Back to School campaign we are excited to make a difference in communities that need it the most. We recognise the importance of education and enabling children to unlock their full potential, and encourage mall visitors to share their great moments to help us get as many children as possible their right to education,” said Fuad Mansoor Sharaf, Managing Director for Majid Al Futtaim Properties, Shopping Malls (UAE, Bahrain & Oman).
In the Middle East and North Africa (MENA) region, around 14 million children 5-14 years old are not in school while 1 in every 4 children live in poverty. They are deprived of the most necessities including basic education, decent housing, nutritious food, quality health care, safe water, sanitation and access to information. UNICEF works to ensure that all children have access to basic services such as health and nutrition, protection, and education, everywhere, all the time.
“All children have the right to education, whoever and wherever they are. The Back to School campaign is part of a wider partnership with Majid Al Futtaim activated across the group and in various markets. We are hopeful that together, we can continue to achieve ambitious results, for every child. This visionary partnership will do just that,” added Eltayeb Adam, UNICEF Gulf Area Office Representative.
For more information please visit: http://www.malloftheemirates.com, http://www.citycentredeira.com or http://www.citycentremirdif.com, http://www.citycentremeaisem.com, and http://www.citycentresharjah.com.
Wallis: +971 4 275 4100
Note to the Editor: The legal name of this company is “Majid Al Futtaim” and should not be shortened or replaced by an acronym to avoid confusion with another business entity.
Disclaimer: All facts and figures in this release are accurate at the time of issuance.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 40,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 23 shopping malls, 13 hotels and three mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 38 markets across Middle East, Africa and Asia, and operates a portfolio of more than 230 outlets in 15 countries.
Majid Al Futtaim operates 322 VOX Cinema screens and 34 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, Orbi Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, a fashion retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.
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