Roberto Cavalli Unveils New FW18 Campaign
To Celebrate The Launch Of Its New Website
Roberto Cavalli celebrates the launch of its new website by unveiling the brand’s new Fall/Winter 2018 advertising campaign.
Keeping in line with the authentic spirit of the new robertocavalli.com, which perfectly embodies the glamorous, modern and brave spirit of the fashion house as imagined by Creative Director, Paul Surridge, the new advertising campaign features powerful and impactful images in which the human body effortlessly blends with the lush natural environment.
Armed with his evoking existence and intense colour sensibility, photographer, Mario Sorrenti tied up with art director, Giovanni Bianco to choose the Alderman’s Ford Nature Park in Central Florida as the background to lens models Felice Noordhorf and Felix Prabitz. Flaunting statement pieces of the Roberto Cavalli Fall/Winter 2018 collection, they are captured interacting with natural elements like tree trunks and more.
Through the vivid, intriguing images and a captivating video, the brand engages an international audience with the new official website, which makes its debut this month boasting a brand new and completely re-designed structure.
Developed in collaboration with Farfetch Black & White, Farfetch’s business unit which offers white label solutions for luxury fashion brands and retailers, the new robertocavalli.com was created to offer an immersive journey into the universe of the Italian luxury group, along with an unparalled shopping experience. Farfetch Black & White developed a bespoke technology solution, built on the Farfetch API to meet the brand’s requirements to reach the global customer.
Designed by Gianni Tozzi to immediately capture one’s attention with wide images and bold, graphic fonts, the Roberto Cavalli’s new digital platform showcases the brand’s different lines, offering customers the opportunity to shop from a wide selection of products. Along with the ready-to-wear, accessories and fragrance collections for men and women, the website, for the first time ever, also offers children’s wear and interior design products from the Roberto Cavalli Home label.
In addition, to guarantee the best online shopping experience for international users, Roberto Cavalli and Farfetch Black & White focussed on a customer centric approach through innovative solutions and shoppable content.
Leveraging the power of social media, the website also aggregates and shares different content from the brand’s social media platforms, including images and videos.
“The launch of this new, innovative and high-end digital platform marks another important step in the further development of the Roberto Cavalli company, which under the creative direction of Paul Surridge has entered a new phase, combining the brand’s signature glamorous and luxurious approach with a more dynamic and contemporary vision,” says Gian Giacomo Ferraris, Group Chief Executive Officer, Roberto Cavalli Group. “For the execution of this new project, we found an outstanding partner in Farfetch Black & White, which offered the support to deliver a first-class digital shopping experience for Roberto Cavalli.”
About the Roberto Cavalli Group:
The Roberto Cavalli Group, based in Florence and controlled by Italian investment fund Clessidra SGR, is one of the most important Italian companies operating in the fashion, luxury accessory and lifestyle sectors. The wide portfolio of internationally established labels – Roberto Cavalli, Just Cavalli, Cavalli Class, Roberto Cavalli Home, Roberto Cavalli Junior, eyewear, fragrances and watches – is positioned in the different segments of the high-end offering.
Defined by a dynamic and contemporary aesthetic, Roberto Cavalli is rooted in the Italian and Mediterranean spirit, the artisanal craftsmanship and in the brand’s Florentine heritage. Its womens and mens collections focus on a modern and versatile glamour, celebrating a luxurious, joyful lifestyle.
The Group currently manages a network of 49 direct operated stores and 25 franchisee stores in cities such as Milan, Rome, London, Paris, New York, Miami, Dallas, Los Angeles, Moscow, Sao Paolo, Dubai, Kuwait City, Beijing and Hong Kong, among others.