⦁ (72%) of the travelers in the UAE want a holiday destination that offers them unique and interesting activities
⦁ Flip your way to fitness: ⦁ launches limited edition mermaid workout classes in select hotels in Spain, Mexico and Japan this September

[Dubai, UAE, 27 August, 2018]: To celebrate the passion for these ocean-dwellers,® is launching exclusive mermaid workout classes in select locations worldwide.

The fintastic workouts will launch in September at select properties as limited edition tasters, and cater to the one in three (72%) travelers in the UAE who want a holiday destination that offers them unique and interesting activities – like mermaid workouts. These mermaid classes are the perfect opportunity to channel your inner Ariel from The Little Mermaid, who is the favourite pop culture mermaid (47%), ahead of the Pirates of the Caribbean mermaids (7%) and Madison from Splash (6%).

Led by a professional mermaid (yes really!), guests will be invited to slip into their very own mermaid tail, dive into an underwater world and flip, roll and twist their way through a series of bespoke and challenging exercises. Most importantly, the classes are guaranteed to be the perfect ‘gram moment’.

Johan Svanstrom, President of brand says, “These days, holiday-goers don’t just want an infinity pool and a king-size bed, they want experiences they can get stuck into and brag about on social media. We know they want memorable holiday moments and these mermaid classes are exactly that, how many times in your life are you going to be able to splash, flip and swim like Ariel? We’re ‘flippin’ excited to introduce these exclusive classes to all the fun-loving holidaymakers out there and give people the chance to try something really unusual and #Mermazing.”

Guests can preview the classes in an exciting video from, featuring none other than Merman Chris, a leading gold-finned Insta-merman from the northern seas.

The exclusive mermaid workouts** from will launch this September in hotels in Spain, Japan and Mexico. Available at the Zafiro Palace Palmanova hotel in Mallorca from 20 – 22 September, at the Kanucha Bay Hotel & Villas in Okinawa, Japan from 17 – 21 September and at Camino Real Polanco Mexico in Mexico City on 1, 8, 15 & 22 September.

Ocean dwellers and seafarers are encouraged to swim to to book their hotel and next underwater adventure. Find out more details here on where you can make a splash this September. Now that’s mermazing!



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