Exciting promotions to celebrate Eid Al Adha at Parah!

Exciting promotions to celebrate Eid Al Adha at Parah!

Offers of up to 70% discount on a wide selection of Italian beachwear and ready-to-wear items

Dubai, UAE (August 6, 2018) – Parah, an Italian famous fashion beachwear, underwear and ready-to-wear brand unveils its exciting promotions to celebrate Eid Al Adha.

Avail of the amazing discount at Parah in The Dubai Mall, up to 70% off on its latest collection that reflects elegance, craftsmanship, sensuality, and cool glamour. At Parah store in Outlet Mall, customers can avail higher discounts of up to 90%.

Parah’s line-up is a beautiful mix of tier designs in a range of lingerie, beachwear, nightgowns, bags and ready to wear clothing that are perfect for creating exclusive Italian fashion.

Grab the chance to buy Parah swimwear collection for Summer 2018 developed in seven series, where the materials follow the feminine silhouette with lightness and softness, thanks to the use of technologically advanced fabrics.


For brides, Parah presents the Bridal underwear white, but also garments in black and light pink which form the Odette line.


For seductive lingerie, Tulle, silk and guipure take shape in the Romantic Macramé series while a play of transparencies comes with the Diane line. Clothe yourself with Elenoire series which comes with a lively taste of ferns and flowers in shades of pink, blue, green, black and natural.


Let this Eid be all about being simple yet attractive with subtle designs and attention to details for both men and women at Dubai Mall and Outlet Mall. Parah’s Eid Al Adha offers start 1st August 2018.

About Parah:

Parah, a leading brand in Italian fashion founded in the 1950s by Giovanni Piazzalunga and Edda Paracchini became a huge success in the span of two decades for garments that emphasised a woman’s femininity. Driven by innovation and blending intense product research, it anticipated and pioneered changes in the fashion industry, transforming the swimsuit into an object of pure fashion in the 1970s. Ensuring finest quality in the production and craftsmanship of its products, every step of the production process, from style design to manufacturing with cutting-edge machinery is done in Italy ensuring 100% Made in Italy garments that successfully blend absolute comfort with fashion. It offers four lines: Parah, Impronte Parah, Parah New Generation and Parah Uomo. Parah boutiques can be found across the world in Italy, France, Germany, USA, Great Britain, Holland, Australia, Russia, Ukraine, Portugal, Poland, Switzerland India and Singapore. Here in the UAE you will find Parah’s store at The Dubai Mall showcasing its Parah Women, Parah Men and Impronte Parah lines.




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