Huawei’s New Range of Artificial Intelligent Smartphones Set to Change Your Selfie Game
Powered by Dual front camera (24MP+2MP) and new f/2.0 wide aperture lens, HUAWEI nova 3 series promises Artificial Intelligence selfies
18thJuly 2018, Dubai, United Arab Emirates: Huawei Consumer Business Group (CBG), the global smartphone giant,has announced the launch of its new HUAWEI nova3 and HUAWEI nova 3i in the UAE. Bothsmartphonesare powered by Artificial Intelligence (AI) in its overall functioning and camera features. With dual front camera(24MP+2MP), userscan expect the best-in-technology ‘selfie’ that a smartphone can offer.
HUAWEI nova 3 series was initially designed with the younger and trendier consumers in mind, for whom a smartphone is not just part of their lifestyle but also represents their personal style. The series is designed to offer an AI-enhanced lifestyle, which includes a huge focus on an outstanding selfie experience with its AI beautification features and front camera that allows one to capture AIselfies. Previous HUAWEI nova 2 andHUAWEI nova 3e have received substantial success in the UAE and region, with the HUAWEI nova 3e was completely sold out on its first day on in-store shelves.
“We are delighted to announce the launch of HUAWEI nova 3 and HUAWEI 3i series in the UAE. Both these smartphones have unparalleled AI capabilities and exceptional front camera features that capture every detail beyond the face in a selfie. It introduces AI background scene recognition in front camera and has the ability to recognise age, gender and skin tone to capture perfect AI selfies. Pictures, these days, are a self-expression of our confidence, our bravery and our passion, which we are sure to boost with the launch of the new HUAWEI nova 3 series in the UAE,” says David Wang, UAE Country Manager, Huawei Consumer Business Group, Middle East & Africa.
The HUAWEI nova 3 and Huawei nova 3i, enabled with artificial intelligence, are a breakthrough in the smartphone camera category. Both the smartphones offer AI front cameras that work with the AI beautification solutions which intelligently recognise the surroundings to instantly create the most amazing AI selfie.
Huawei has globally led the AI-powered smartphone category based on its industry research and development over the last year and has reflected its innovationsacross all its product categories. In fact, in a recent study conducted by HuaweiCBG in partnership with YouGov, it was found that more than half of UAE residents take selfies daily. The study also highlighted that it takes a person at least three selfies before capturing the perfect picture. However, with the new HUAWEI nova 3 series that is AI enabled, a person can achieve a perfect selfie in a single click.
According to the above survey conducted, it was also found that 40per cent of respondentspreferred to have a smartphone that had both an optimum front and rearcameras.This reflects the current market situation, where, most smartphones currently have stronger rearcamera than front camera. However, HUAWEI’s new nova 3 series offers state-of-the-art dual front and dual back cameras with 24 MP and 2 MPthat powered by AI. HUWAEI nova 3 smartphones are equipped with background scene recognition and enables AI engineered beautification solutions for that self-expressing and confidence boosting AIselfie in one click.
Huawei nova 3 series features the AI-enhanced dual front cameras (24MP + 2MP)
The intelligent smartphone is equipped with a 24MP camera both in the front and at the rear to capture the best-looking selfies. The AI enhancements will create selfies at the first click by capturing both the face and the surroundings. The new f/2.0 wide aperture lens on the 24MP high-resolution front camera is joined by a 2MP broad spectrum color sensor that captures depth-of-field information for authentic bokeh effects.
Huawei nova 3 series is enabled with Kirin chipset with AI capability
HUAWEI nova 3 runs on Kirin 970 with up to 6GB memory and the newest EMUI 8.2 to offer a flagship-class experience to users and HUAWEI nova 3i is equipped with a Kirin 710 AI processor and EMUI 8.2 for flagship performance.
Huawei nova 3 series is equipped with AI scene recognition
HUAWEI nova 3 is enabled with over 200 different scenariosacross eight unique categories that include blue skies, beaches, plants, night, stage performances, flowers, rooms and snow. Hence, the AI powered phones will recognise the background and capture every detail to create an enhanced shot that offers best colour optimization features.
Huawei nova 3 series offers AI enabled beauty algorithm
HUAWEI nova 3’s camera has a set focal length of 35mm for selfies providing the best-in-technology to capture a stunning AI selfie. The AI enabled beauty algorithm offers seven skin tones and textures for users to choose from and customize their selfies to create their own definition of beauty.
The HUAWEI nova 3 will be available for pre-order from 15th July, 2018, at the HUAWEI Experience Store located at The Dubai Mall and across select retailers in the UAE, and will be on shelf from 26th July, 2018. The HUAWEI nova 3 will be available in Iris Purple, Airy Blue and Black colours at price of AED 1,799. In addition, the HUAWEI nova 3i will also be available for pre-order from 7th August and will be on the shelf from 16th August, 2018 at the HUAWEI Experience Store at the Dubai Mall and across select retailers in the UAE. The HUAWEI nova 3i will be available in Iris Purple, Pearl White and Black colours at AED 1,299.
Service Offer in the UAE
HUAWEI nova 3 Series will have 12 months manufacturer warranty and a VIP dedicated Hotline Service, door to door device collection-repair-return and free engraving services available at all Huawei Service centres across the UAE.Additionally, customers can buy HUAWEI nova 3 series under old to new trade-in offer at Huawei Service Centres and select independent retailers across UAE.Pre-installed HiCare Service Application available for fingertips solutions.
For more information, please visit: http://consumer.huawei.com/us/
About Huawei Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.
Year on year growth was reflected in Huawei’s rise as a globally recognized premium brand. In 2017, Huawei was named number 49 on BrandZ’s Top 100 Most Valuable Global Brands, number 88 in Forbes World’s Most Valuable Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500 HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time.
As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 16 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.
For more information please visit:http://consumer.huawei.com/ae-en/
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