Meet your favourite heroes this DSS at The Dubai Mall

Meet your favourite heroes this DSS at The Dubai Mall

Immerse yourself into the world of the Marvel, Cartoon Network and The Lost Valley with a special activation by IMG Worlds of Adventure 

The Dubai Mall brings the entire family closer to all their favourite characters and action heroes this Dubai Summer Surprises (DSS) by transforming the Star Atrium into an immersive, experiential zone from July 5 to August 4.


The action-packed activation brings to life some of the world’s most popular super heroes visiting from their home in Dubai at IMG Worlds of Adventure. Fans will have the chance to meet and take photos with Marvel superstars; Iron Man, Thor and Spider-Man, in addition to Cartoon Network favourite Ben 10 and dinosaurs from The Lost Valley. In addition, families can enjoy interactive multi-media experiences and play exciting themed games. On top of all this, fans can get the chance to experience IMG Worlds of Adventure in its entirety with entry tickets being given away on The Dubai Mall social platforms.

This DSS, shoppers have the chance to win a Grand Prize of 1 million Skywards Miles or a weekly draw of 100,000 Skywards Miles. To enter, guests need to download The Dubai Mall app, register and scan in any receipts with a value of over AED100.

In addition to being entered to the DSS draws, shoppers can also earn Skywards Miles from their purchases with the Emaar Malls Rewards Programme for all receipts of AED 100 or more. More information on this recently launched programme by Emaar Malls and Emirates Skywards can be found at

The Dubai Mall has the ultimate entertainment experience for the entire family this summer with various ‘surprizes’ for visitors of all ages including the interactive LEGO® City ofTomorrow zone. Also, don’t miss the chance to win an instant prize this DSS by answering a single phone call. Throughout the mall, Surprise Telephone Booths will be ringing randomly. Guests that pick up the call and correctly answer the Surprize question stand the chance to win an instant prize.   

What:   Dubai Summer Surprises 2018 at The Dubai Mall

When: Until August 4

Time:     Mall operational hours

Where: IMG Worlds of Adventure            July 5 – August 4 at Star Atrium

LEGO® City of Tomorrow               July 15 – August 4 at Grand Atrium, 2nd floor

Surprize Telephone Booths          Until August 4 throughout the mall

The Dubai Mall, the world’s largest shopping and entertainment destination, is located in Downtown Dubai, the flagship mega-development of Emaar Properties.

For more information, visit or call 800 DUBAI MALL (800 38224 6255)

Connect with @TheDubaiMall on InstagramTwitter & Facebook


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