Cool_Lingerie store, UNDIZ, opens its first outlet in Dubai

Cool_Lingerie store, UNDIZ, opens its first outlet in Dubai

UNDIZ, an on-trend digital native lingerie brand with a unique style from France, debuts its first store at the Dubai Mall by Al Shamsi Holdings, the franchisee of the brand

The brand boasts its expertise in corsetierie in 18 countries including the UAE . The store offers a wide collection and caters to women as well as men

Dubai, United Arab Emirates, July 28, 2018: UNDIZ, an innovative and avant-garde lingerie brand by the Etam Groupe headquartered in France, inaugurates its first store in the UAE at the Dubai Mall, Level One. The brand is launched by Al Shamsi Holdings, the official franchisee partner of the brand in the region.

The fast-fashion brand stays true to its ‘cool_lingerie’ tagline, offering the most unique, comfortable and on-trend collections, refreshed every two weeks.

While the brand has a strong presence in Europe and Russia, it also has a widely successful setup in Saudi Arabia, with 11 stores in Riyadh, Jeddah and Doha. Dubai, with its ingenuity and metropolitan outlay offers the right niche market for the brand, which is why UNDIZ brings its brand presence to the UAE starting with Dubai. UNDIZ is also planning to set up, through its franchisee and licensee partner, Al Shamsi Holding, 25 stores in the next five years.

UNDIZ works on a new market approach that breaks market rules. Based on a fast fashion model, UNDIZ offers 23 collections a year at groundbreaking affordable prices, with stocks moving out for new styles, trends and colors every two weeks. The UNDIZ girl, part of the digital community of the #undizfamily, is whoever she wants to be – carefree and selfless. The tagline of ‘I am what I am, so what?’, describes her beautifully well. Colorful, easily affordable and high-quality: the stars of UNDIZ are the products.

In the near future, the concept will also offer RFID [Radio Frequency Identification], which will be implemented in France, Spain and Belgium. The advantages of this system are guaranteed inventory and reduced delivery turnaround times by virtue of in-store preparation of online orders. The UNDIZ brand offers the most covetable styles of loungewear, sportswear, beach and swimwear along with innerwear for women and men looking at buying the best in French design at an affordable rate. The collections, which change every two weeks, available to ship on the e-store will also be available at the new franchise unit at Dubai mall.
UNDIZ is located on Level One, Dubai Mall, Dubai.

About UNDIZ:
UNDIZ launched in the UAE in 2018 by Al Shamsi Holdings, its official franchisee and licensee in the UAE. With stores in Saudi Arabia, UNDIZ, launched in 2007 is an online native lingerie, loungewear and sportswear brand for women, with a segment catering to men. The brand is a part of the Etam Groupe name and offers a host of fun collections aimed at a young and bustling audience. UNDIZ is as innovative and avant-garde as it can be, with a new slogan, “I am what I am. So what?” The brand values differences and uniqueness. In a market in which lingerie is most often associated with the notion of sexiness, UNDIZ took a stand as the rebel of cool lingerie. At UNDIZ, anything goes and lingerie has become a fashion accessory in its own right and it has certainly won fans. For more information, log on to:

About Al Shamsi Holdings:
Al Shamsi Holdings was established in 2000, focusing on fashion retail in the GCC. The company represents global brands Okaidi Obaibi, Vincci, Parfois and Desigual. Equipped with a sound financial and business infrastructure, Al Shamsi Holdings is regularly in pursuit of expansion opportunities across the Middle East. The family owned company has a well-established retail network that effectively provides its current brands with a suitable platform to continually develop and perform above and beyond expectations. Al Shamsi Holdings currently operates over 70 stores in the GCC, employing over 500 multinational staff.

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