NEW TOMMY HILFIGER #WHATSYOURDRIVE EPISODE REVEALS
HOW LEWIS HAMILTON’S FAMILY HAS INSPIRED HIM TO TACKLE ANY CHALLENGE HE FACES TO ACHIEVE HIS DREAMS
WHAT: Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces Still I Rise, the third episode of the #WhatsYourDrive documentary miniseries, which reveals the man behind British racing legend Lewis Hamilton, global brand ambassador for TOMMY HILFIGER men’s.
The latest release reveals Lewis Hamilton’s personal stories about how his brother, father, and mother have inspired him and taught him to see challenges as an opportunity to grow and fight for his dreams. Lewis Hamilton shared the new episode on June 26th through his official social media accounts, including YouTube, Instagram and Facebook, where he connects with more than 18 million fans.
From Lewis Hamilton’s love of music and fashion, to the values that guide him and his efforts to encourage others to relentlessly follow their dreams, the #WhatsYourDrive documentary mini-series is about an incredible will to succeed in all aspects of life, inspiring the next generation of TOMMY HILFIGER fans along the way. New episodes will be released in line with the races on the 2018 Formula One World Championship® Race calendar.
The #WhatsYourDrive series of episodes will also be available on the dedicated paddock page on tommy.com, a dynamic one-stop platform that celebrates Lewis Hamilton’s brand ambassadorship and Tommy Hilfiger’s strategic partnership with four-time Formula One® World Champions Mercedes-AMG Petronas Motorsport, bringing together the latest campaign images, videos and collection looks.
Friends and followers of the brand are invited to join the conversation on social media using #WhatsYourDrive and the handles @TommyHilfiger and @LewisHamilton.
EPISODES: Episode 3: Still I Rise
Episode 2: Never Give Up
Episode 1: A Kid With A Dream
WATCH: Lewis Hamilton: Instagram, Facebook, YouTube.