DUBAI TO WITNESS THE FIRST EVER JEWELLERY SEASON WITH GRAND DISCOUNTS AND SURPRISES
Dubai Gold and Jewellery Group in collaboration with participating jewellery retail outlets announces a new summer promotion from 8 June 2018 to 8 July 2018
Dubai, June, 2018: Under the patronage of Dubai Gold and Jewellery Group (DGJG), the gold & jewellery sector has announced the first of its kind collective promotion – My Jewellery Season, which will run from 8 June 2018 to 8 July 2018. DGJG is going beyond the usual promotional activities this year and introducing campaigns that will connect with the jewellery buyers outside of the popular shopping festivals in Dubai.
Outlining the promotion mechanism Tawhid Abdullah, Chairman, Dubai Gold & Jewellery Group (DGJG) stated that the Group wanted to introduce something new to the sector rather than the usual raffle draw promotions during this festive and holiday season. With families planning their Eid gifts or surprises for relatives back in the home country, this campaign will add great value to the shopping experience.
In line with the retail trend, My Jewellery Season will offer huge discount benefits and free promotional offerings across all participating retail jewellery brands. With over 65 stores across Dubai participating for the promotion, My Jewellery season will offer discounts up to 70% or free jewellery gifts on a minimum spend. Buyers will also get the chance to enjoy ‘Zero’ making charges as part of the campaign at select participating stores.
“After the success of our Mother’s Day campaign, we are confident that this promotion will give a timely boost to the jewellery retail sector, one of the pillars of Dubai’s economy. In partnership with Dubai Corporation for Tourism and Commerce Marketing (DCTCM) for over 23 years, DGJG has been constantly working towards elevating the gold & jewellery sector by inducing creative campaigns and strict code of conduct for the industry.” said Tawhid Abdullah, Chairman, Dubai Gold and Jewellery Group (DGJG).
Participating jewellery brands to include – Jawhara Jewellery LLC, Malabar Gold & Diamonds, Kalyan Jewellers, Sky Jewellery, La Marquise, Al Liali Jewellery, Lifestyle Fine Jewelry, Popley Kewalram Jewellers, Al Zain Jewellers and Annaka LLC Each outlet will offer different promotions and surprises through their branches across Dubai.
Kindly visit the website for more details http://dubaicityofgold.com/
About Dubai Gold & Jewellery Group
Dubai Gold & Jewellery Group (DGJG) is the largest trade body for Dubai’s jewellery industry with around 600 members representing all sectors of the trade; including bullion, gold and diamond jewellery manufacturing, wholesale & retail of jewellery, precious metals, diamond and pearl. The Group was formed under the directives and Guidance of Dubai Department of Economic Development in the year 1996. From being a group of Jewellery retailers who came together to support the first edition of the Dubai Shopping Festival back in 1996, today the Dubai Gold & Jewellery Group has grown to a prestigious trade body committed to developing and sustaining Dubai’s status as the ‘City of Gold’ and ‘The Jewellery Destination of the World’. DGJG represents the interests of the trade through liaising with government organizations and spearheading various member beneficial initiatives. The Group acts as a one-stop-centre to provide solutions to the industry grievances; often acts as an intermediary between various government authorities and the trade.