Majid Al Futtaim signs agreement to build a Crystal Lagoon…..

Majid Al Futtaim signs agreement to build a Crystal Lagoon and swimming beach at flagship Dubai community, Tilal Al Ghaf

Patented state-of-the-art water treatment system implemented at the 70,000
square metre Lagoon Al Ghaf to offer an idyllic beach lifestyle
⦁ Adds new dimension to community living, providing a variety of water sports and family friendly recreational choices
⦁ Sustainable technology uses up to 30 times less water than a golf course

Dubai, UAE, May 24, 2018: Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa, and Asia, has signed an agreement with Chile-based company Crystal Lagoons to develop the fully swimmable 70,000 square metre Lagoon Al Ghaf at its new flagship mixed-use community in Dubai, Tilal Al Ghaf.

Crystal Lagoons’ patented state-of-the-art water treatment technology, proven through 12 years of successful use worldwide, allows the construction and treatment of any sized body of water. Setting a new benchmark for community living crafted around wellbeing and human engagement, Lagoon Al Ghaf will bring a slice of tropical paradise to community residents’ doorstep. It will also provide a high degree of public access to the Crystal Lagoon area, one that is exclusive but is shared with neighbours and guests, creating a premier setting for special events.

“The centrepiece of Tilal Al Ghaf’s masterplan is shaped around active and passive spaces. The swimmable Crystal Lagoon adds a new dimension to community living standards, giving residents and visitors a genuine resort lifestyle experience. The vision is to create a shared space that everyone can use, where families can enjoy meaningful moments together, and where friends and neighbours can meet and relax in an engaging setting,” said Hawazen Esber, Chief Executive Officer – Communities at Majid Al Futtaim – Properties.

Lagoon Al Ghaf will be the heart of Tilal Al Ghaf and is in line with Majid Al Futtaim’s placemaking strategy for the community to offer diverse, family friendly recreational choices. Featuring more than 400 metres of sandy white beach and 1.5 kilometres of waterfront promenade, it will offer a scenic outlook for The Hive, Club Hive and Hive Park, the community’s vibrant retail, dining and leisure hub. As well as swimming, the Crystal Lagoon will host a selection of active water sports, including kayaking and stand-up paddle-boarding.

The Crystal Lagoons company estimates that its technology uses up to half the water needed to maintain a park of the same size, and up to 30 times less water than a standard golf course. Further enhancing Tilal Al Ghaf’s sustainability targets, the Crystal Lagoon will be filled and topped-up using groundwater. This will relieve pressure on the water table, which is rising in many of Dubai’s residential areas because of intensive irrigation for landscaping.

“This is an eco-friendly and sustainable technology, setting a new standard for public space and leisure,” said Carlos Salas, Crystal Lagoons Regional Director Middle East and Asia. “We are able to transform any location into a beautiful beach paradise, and provide a unique amenity for the community to enjoy.”

The first Crystal Lagoon opened in 2006 as part of the San Alfonso del Mar resort in Chile, and the company now has more than 600 projects in 60 countries worldwide in different stages of development and negotiation.

Majid Al Futtaim launched Tilal Al Ghaf, it’s new flagship mixed-use community in Dubai, during April. Spanning three million square metres at the intersection of Hessa Street and Sheikh Zayed Bin Hamdan Al Nahyan Street, near Dubai Sports City, Tilal Al Ghaf is a phased project that will include more than 6,500 freehold homes when complete by 2027, ranging from apartments, townhouses and bungalows, through to substantial luxury villas. As well as the leisure opportunities afforded by the Crystal Lagoon, around 355,000 square metres of landscaped open space will include green spaces and play areas, 18km of walkable trails and 11km of cycling paths.

The public can explore plans for Tilal Al Ghaf in more detail by visiting the Majid Al Futtaim Experience Centre at Kempinski Hotel Mall of the Emirates.

Media Contact:
Wallis PR
+971 55 127 9764
mark.robinson@wallispr.com
wallispr.com
Note to the Editor: The legal name of this company is “Majid Al Futtaim” and should not be shortened or replaced by an acronym to avoid confusion with another business entity.

Disclaimer: All facts and figures in this release are accurate at the time of issuance.

About Tilal Al Ghaf

Tilal Al Ghaf is Majid Al Futtaim’s flagship mixed-use community in Dubai, envisioned as an integrated living experience, that nurtures mind, body, and soul to provide community living crafted around people, and creates a cultural and soul-fulfilling place where meaningful roots truly grow.

Spanning three million square metres, Tilal Al Ghaf is strategically located in one of Dubai’s major residential growth corridors, at the junction of Hessa Street and Zayed Bin Hamdan Road, close to Dubai Sports City. Walkable neighbourhoods of over 6,500 high-quality homes will be linked with natural, open spaces, crafted to create meaningful connections between people and their environment. Residential areas, each with its own unique character, will be blended with vibrant retail, dining, leisure and cultural precincts, offering places to live, work and play. At the heart of the community will be The Hive, Club Hive and Hive Park, combining diverse business, leisure and fitness offerings into an innovative lifestyle ecosystem, positioned to overlook the swimmable 70,000 square metre Lagoon Al Ghaf.

Landscaping will include more than 355,000 square metres of open space, including 18km of pedestrian paths and 11km of cycling paths, tennis and basketball courts, football pitch, and space for water sports. A residents’ membership programme will give access to a selection of indoor and outdoor swimming pools, gymnasiums and group exercise classes for all ages and abilities, a calendar of cultural events, and special-interest activities such as cooking and art classes. A concierge service will be available to handle many day-to-day chores so that residents are free to focus their time on what matters most to them.
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About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to create ‘great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing 40,000 people and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 23 shopping malls, 12 hotels and Four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 38 markets across Middle East, Africa and Asia, and operates a portfolio of more than 230 outlets in 14 countries.

Majid Al Futtaim operates more than 300 VOX Cinema screens and 32 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, Orbi Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, ALLSAINTS, lululemon athletica, Crate & Barrel and Maisons du Monde; and a healthcare business that operates City Centre Clinics. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.
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