REDTAG reveals their “Dress Code” campaign in time for Ramadan

Dubai – 8th May 2018: In a Press conference held in one of Dubai’s most iconic landmarks, the Burj Khalifa, REDTAG, the value fashion and home lifestyle brand announced its new collaboration with celebrity Arab artist, Myriam Fares.

REDTAG is one of the leading home-grown Fashion and Home retailers in the GCC Region, with over 200 stores. This announcement heralds an exciting partnership between Mrs Fares and the brand, as the retailer continues to expand rapidly across the GCC Region.

The message coincides with the launch of the new REDTAG Summer Collections, which are stocked in over 100 of its stores across the Region, made available in time for the holy month of Ramadan.

The new REDTAG campaign features “THE QUEEN OF STAGE”, Myriam Fares, who showcases a number of the Summer season’s most stylish lines, as she appears in a strong campaign backed by TV, Press and external Advertising.

Speaking about the partnership, David Pidgeon, COO of REDTAG said:
“We are very excited by this latest campaign, and particularly with our collaboration with the hugely popular and successful artist, Myriam Fares. As the REDTAG brand continues to expand and develop across the GCC Region, we are always looking at ways to engage even more with our customers, and it is clear to us that Myriam’s fans, and our customers, have very much the same interests, and the same passion for current fashion, at affordable prices.”

Speaking about the new collection Mr. Pidgeon added: “The new season collection in Ladieswear is all about key, statement pieces that combine some of the strong yet feminine influences from the latest in international fashion, done in a way that suits the tastes of our customers in the Region. As always, we are absolutely focused on offering these latest looks, at great prices, and unbeatable value for money.”

Commenting on her association with REDTAG, Myriam Fares said:
“I am happy to work with a brand that speaks and appeals to millions of people across the GCC. Working on this partnership with REDTAG has been an exciting journey, especially the shooting of the video for the Television advertisement that sheds light on women, their strength and their potential. Every woman is a queen in her own way and this collaboration was a great opportunity for me to convey this message through fashion.”

The theme of the Campaign and the TVC is “Dress Code”. The new collection showcases a number of different looks, or codes, that work from the street to the workplace. They combine elegance with modernity from sporty, to street, to high fashion. Using a combination of natural and modern fabrics, the range mixes denim, with laces, with sheer fabrics, with more denim, but always with a feminine feel.
The silhouettes are sometimes elegant, sometimes chic and sometimes casual, but perfectly suitable for the modern, active, fashionable woman.

With complete looks available for under AED250, the new collection will be in over 100 selected REDTAG stores across GCC Region from May 8th 2018.

Visit for more information.


An exciting concept launched in 2006, REDTAG is part of the holding company BMA International Group and currently has over 200 stores across the MENA region. REDTAG offers a friendly shopping experience for value-conscious customers who demand great product quality and design. In 2016, REDTAG was named the Most Admired Retailer of the Year: Affordable Fashion by the Annual Images Retail ME Awards and the GCC Best Employer 2016-2017 from the Employer Branding Institute.

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