PORSCHE DESIGN HUAWEI Mate RS

PORSCHE DESIGN HUAWEI Mate RS:

This is hands down the Leader of Luxury Smartphones Huawei and Porsche Design race past rivals to define a new standard of luxury as power and beauty become one

A sophisticated and exclusive smartphone is the most covetable accessory for your hand today. It is where fashion, innovative technology and best-in-class design converge, to give you the ultimate accessory – the luxury smartphone.

Your quest for a breath-taking luxury smartphone that complements your style, personality and prestige ends here! Huawei with its new PORSCHE DESIGN HUAWEI Mate Race Sport (RS) has gone above and beyond to create a product that expresses a new way of living a luxury lifestyle.

High quality and exceptionally crafted, coming from one of the world’s largest smartphone brands, the PORSCHE DESIGN HUAWEI Mate RS defines a new standard of luxury with its 40 MP Leica triple camera with Master Artificial Intelligence (AI), a new innovative in-screen and a rear fingerprint sensor, quick wireless charging, a symmetrical 3D curved glass body and super-sized storage of the future.

Equipped with Leica triple camera with 40MP image capture and 5x hybrid zoom, the PORSCHE DESIGN HUAWEI Mate RS delivers unparalleled sharpness, colour accuracy, focus and contrast for every single shot. The revolutionary Master AI makes taking pictures effortless as the smartphone camera does the thinking for you, and automatically adjusts camera settings to deliver incredible, professional-looking images in every environment, be it blue sky, people or a dog. Meanwhile, the 5x Hybrid Zoom captures every single detail as if you’re standing right in front of the object and with the long-range photography of up to 5x, you can always capture the vivid colors and intricate details.

The high-end flagship smartphone unleashes a revolution in unlocking. The dual fingerprint scanner for enhanced convenience allows users to awake and unlock the device simply, thanks to a rear and new innovative in-screen fingerprint sensor. Floating your finger wakes up the device and touching to unlock the smartphone is as fast as lightning. The pioneering in-screen fingerprint design adds up to the already unprecedented smartphone experience. The PORSCHE DESIGN HUAWEI Mate RS also features face unlock.

Inspired by the streamlined aesthetics of Porsche super cars, the stylish, symmetrical 8-edged 3D curved glass draws envious stares every time it’s placed, casually, on the coffee table at your business meeting. Or as you hold it up to snap a photograph at a high-profile event. It’s a premium look that’s in a class of its own – but add to that beauty, the precision and perfection, intelligent functionality and distinguished design, and you’ve got a level of sophistication that goes the extra mile.

The PORSCHE DESIGN HUAWEI Mate RS is the first Huawei handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and thanks to its long-lasting battery, the smartphone stays powered up and at your service through the busiest of days. It’s up to 512GB of high-speed internal storage delivers a storage performance and capacity comparable to a laptop computer, with enough space to easily store videos, pictures and media content, resulting in convenience like never before.

Designed for the discerning customer, PORSCHE DESIGN HUAWEI Mate RS has tailored accessories inspired by PORSCHE supercar’s premium interior material.

PORSCHE DESIGN HUAWEI Mate RS is now available at the HUAWEI Experience Store located at The Dubai Mall and across select retailers in the UAE. The luxury smartphone is available at a price of AED 5,999 in Black- a timeless colour that enables a seamless switch from glass to frame and reflects Porsche Design’s commitment to purism and simple sophistication.

Huawei is also offering a service plan with 1 year (1 time) free screen damage protection, VIP dedicated hotline service, door-to-door device collection for repair and return, and free engraving services.

For more information, please visit: http://consumer.huawei.com/us/

About Huawei Consumer Business Group (CBG)

Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.

Year on year growth was reflected in Huawei’s rise as a globally recognized premium brand. In 2017, Huawei was named number 49 on BrandZ’s Top 100 Most Valuable Global Brands, number 88 in Forbes World’s Most Valuable Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500 HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time.

As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 16 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.

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For more information please visit: http://consumer.huawei.com/ae-en/
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For Media Enquires:

Maria Ougarram
Regional PR and Communications Manager
Huawei Consumer Business Group
E-mail: maria.ougarram@huawei.com
Jamol Turapov
PR and Communications Manager UAE
Huawei Consumer Business Group
E-mail: mirjamol.turapov@huawei.com

Tanu Chopra
Impact Porter Novelli, Dubai
Office: +971 (4) 330 4030 Ext. 426
E-mail: t.chpora@ipn.ae

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