NEW PERSOL. TRENDY, WITH A FOCUS ON DETAILS THAT DEFINE THE ICON

NEW PERSOL. TRENDY, WITH A FOCUS ON DETAILS THAT DEFINE THE ICON

Persol has always excelled at rede ning itself to be in perfect harmony with contemporary style. Thanks to this attitude, it is one of the best-known and most loved brands in the world by those who dictate style, starting with many movie stars who have a real passion for Persol.

In addition to the outstanding quality of the materials and workmanship – all strictly made in Italy – what makes every Persol model instantly recognizable icon is its unmistakable details.

The steel Flex hinge, the key bridge, the reliefs in the upper part and the temples with the Me ecto system are not just aesthetic details, but part of the history of the brand and of Italian design. Patented by Persol over the years, they are designed to ensure comfort, balance and fit, enabling maximum personalization of the glasses.

Each of these details has been redesigned in the new glasses – in the reinvention of the legendary 649, among others – to harmoniously adapt to the slimmest, lightest designs and to models that have expanded the double bridge family.

The result is a series of sunglasses and glasses with modern, eclectic elegance that continues to reinforce Persol’s iconic and timeless charm in every detail.

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