Huawei Brings the Most Coveted Smartphone – HUAWEI P20 Pro to the UAE

Huawei Brings the Most Coveted Smartphone – HUAWEI P20 Pro to the UAE

Powered by 40 MP Leica Triple Camera with Master AI, HUAWEI P20 Pro heralds the best smartphone camera in the market


19th April 2018, Dubai, United Arab Emirates: Huawei Consumer Business Group (CBG) has introduced a new era of smartphone photography with the launch of the 40 MP Leica Triple Camera with Master AI – HUAWEI P20 Pro in the UAE. An inspiring and impressive addition to the HUAWEI P Series, the HUAWEI P20 Pro delivers powerful yet effortless intelligent photography experience powered by AI, allowing consumers to see more through the innovative camera. Being recognised as a ‘game changer’ and having received several accolades globally, HUAWEI P20 Pro is pushing the boundaries of smartphone photography as it is believed to feature the best smartphone camera available as of yet.

Huawei has also unveiled its latest PORSCHE DESIGN HUAWEI Mate RS that combines Porsche Design’s signature brand aesthetic with Huawei’s mobile engineering expertise setting a new standard in luxury smartphones. The PORSCHE DESIGN HUAWEI Mate RS features a Leica triple camera with the highest total pixel count on a smartphone available in the market. Its in-screen Fingerprint Scanner offers an enhanced user experience and its symmetrical 3D curved glass body is inspired by the streamlined aesthetics of the supercar.

David Wang, UAE Country Manager, Huawei Consumer Business Group, said, “HUAWEI P Series has always been a pioneer of smartphone photography and the HUAWEI P20 Pro is once again leading the way with the revolutionary Leica triple camera. Its advanced camera system powered by AI is designed to be exceptional in every way and deliver an unparalleled next-generation smartphone photography experience to today’s consumers. HUAWEI P20 Pro is already receiving rave reviews and accolades globally, and we are confident that it’s going to wow the UAE’s vibrant consumers.”

Huawei P20 Pro features the 40 MP Leica Triple Camera with Master AI
The HUAWEI P20 Pro is equipped with Leica triple camera and its astonishing 40 MP RGB camera delivers unparalleled sharpness, color accuracy, focus and contrast for every single shot you take. HUAWEI P20 Pro’s revolutionary AI automatically identifies more than 500 scenarios in 19 categories and selects photography modes and camera settings to effortlessly deliver incredible, professional-looking images. Achieving DxOMark’s highest overall scores, the HUAWEI P20 Series includes advanced, intelligent camera systems to enhance users’ smartphone photography experience.

Huawei AIS captures the most stunning night shots
The HUAWEI P20 Pro uses Huawei AIS (AI Image Stabilization) technology to recognize objects with an AI algorithm, then filters and corrects images as a result of shifts and blurs caused by an unsteady hand holding the device. Huawei AIS steadies handheld night shots for incredible long exposure images without a tripod. The Night Mode also balances high-contrast scenes for effortlessly clear, light-balanced snaps in any setting.

Incredible 5x Hybrid Zoom for the first time in a smartphone
The HUAWEI P20 Pro includes a brand-new Leica telephoto lens with up to 5x Hybrid Zoom. This allows you to zoom in on your subject and produce outstanding results when you want to capture incredible details at a distance.

With such a powerful zoom lens packed into a compact mobile device, the smartphone is especially handy for travelers who need to take long-range photos, freeing them from the burden of heavy lens attachments and large, professional photography equipment.

The World’s First Gradient Colors – Your Phone Stands Out from the Crowd
The HUAWEI P20 Pro comes to life in a stunning gradient color- ‘Twilight’ in addition to Black and Midnight Blue. The stunning Twilight color fades layer by layer from a striking blue to vibrant purple, like an exquisite piece of artwork in your hand.

HUAWEI P20 Pro features HUAWEI FullView Display that offers an immersive experience whether you are gaming, watching videos, reading or browsing the internet. The 3D glass screen fits perfectly to the curved metal edges, making it comfortable to hold.

Collaboration with Porsche Design Delivers a New Level of Luxury and Technology
The PORSCHE DESIGN HUAWEI Mate RS features a Leica triple camera with the highest total pixel count on a smartphone available in the market – the camera configuration comprises a 40MP RGB sensor, a 20MP monochrome sensor and an 8MP sensor with telephoto lens. The premium smartphone also features a dual fingerprint scanner for enhanced convenience. The innovative in-screen fingerprint sensor which allows consumers to wake up the device by floating their finger above the display, while touching the sensor to unlock the device is lightning fast. The back fingerprint sensor can also be used to unlock the device or to access a second, secure space. The 6-inch OLED 2K curved screen PORSCHE DESIGN HUAWEI Mate RS is available in Black.
Availability The HUAWEI P20 Pro will be available for pre-order from 26th April 2018 at the HUAWEI Experience Store located at The Dubai Mall and across select retailers in the UAE, and will be on shelf from 3rd May 2018. The stunning smartphone will be available in Black, Blue and Twilight colors at a price of AED 2,999.
PORSCHE DESIGN HUAWEI Mate RS will be available for pre-order from 26th April 2018 at the HUAWEI Experience Store located at The Dubai Mall and across select retailers in the UAE, and will be on shelf from 3rd May 2018. The luxury smartphone will be available in Black at a price of AED 5,999.
Service Offer in the UAE
HUAWEI P20 Pro and PORSCHE DESIGN HUAWEI Mate RS come with VIP dedicated Hotline Service, door to door device collection-repair-return and free engraving services available at all Huawei Service centres across the UAE.
For more information, please visit: http://consumer.huawei.com/us/

About Huawei Consumer Business Group (CBG)

Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.

Year on year growth was reflected in Huawei’s rise as a globally recognized premium brand. In 2017, Huawei was named number 49 on BrandZ’s Top 100 Most Valuable Global Brands, number 88 in Forbes World’s Most Valuable Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500 HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time.

As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 16 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.

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For more information please visit: http://consumer.huawei.com/ae-en/
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