CASIO Middle East launches new line of BABY-G timepieces

CASIO Middle East throws the spotlight on luxury and femininity with launch of new line of BABY-G timepieces

Latest range of G-MS models designed and developed for the active yet elegant women today

April 12, 2018:CASIO Middle East has announced the launch of its latest range of models for its BABY-G brand, which have been designed and developed for the active yet elegant and sophisticated women of today. The newest line of BABY-G watches, the G-MS range, exemplifies the successful integration of fashion and function—ably demonstrating CASIO’s commitment to support women who are always on the go with timepieces that are bold, stylish, tough and chic.

According to Koji Naka, Managing Director, CASIO Middle East, the new G-MS models take on a design that can be worn during casual and more formal occasions. The watches exhibit a classy feminine look utilizing generous portion of gold and pink, without sacrificing the functionality guaranteed with the use of metal for the face rings, band ring, and buckle, and the cool, metallic gear-like look, which is a perfect fit for adult women.

“Today’s women are completely different, placing stronger focus on their careers and interests. Despite this, women of today have expressed their preferences towards what is simple yet beautiful and what will make them unique,” said Naka. “In line with this, the new BABY-G G-MS line is also unique as it takes on a look that reflects what today’s women are all about–adventurous, creative and ready to take on any challenge yet never sacrificing the sense of femininity, elegance and luxury. The features of this new range of watches fit modern women’s needs with a look that is both classy and chic.”

The latest shock-resistant G-MS models are presented with a 100-meter-water-resistance feature and comes in gold and pink hues that can complement any wardrobe and any occasion. These watches are offered in a sleek stainless-steel case packaging with sophisticated resin base material and band to give it a more fashionable feel and appearance that any active woman would love to wear. In terms of functionality, the G-MS range is equipped with a LED light super illuminator with auto-light switch; a Dual Dial World Time, which shows the current time in another time zone using a small dial; and a regular timekeeping and a full auto-calendar enabling female travelers, adventurers, and entrepreneurs, among others, to keep track of many appointments wherever they are.

Other key specifications offered by the new CASIO BABY-G G-MS watches include resin band, neobrite, shock-resistance, mineral glass, 100-meter water resistance and a LED light super illuminator. Aside from its dual dial world time function, the watches also feature a 1/100 second stopwatch, a countdown timer, five daily alarms, accuracy of up to +15 seconds per month and a battery life of up to two years, among others.


About CASIO Middle East FZE
CASIO Middle East FZE is the regional subsidiary of CASIO Computer Co. Ltd., overseeing sales and marketing activities across the Middle East & Africa. CASIO has been supplying products to countries in the Middle East & Africa through sales agents since the mid-1970s. Beginning in October 2013, CASIO Middle East FZE has been working in tandem with sales agents in each of the countries and carrying out sales and marketing activities tailored to these countries. By promptly supplying products and services suited to local tastes and lifestyles, the company intends to popularize CASIO products and expand its business in the region.

About Virgin Megastore
Virgin Megastore is a global entertainment brand, and the leading lifestyle retail destination in the Middle East & North Africa region, with 43 stores in 9 markets. Since its establishment in the UAE in 2001, Virgin Megastore set a constant target of establishing and expanding its Middle East presence as well as its product offering to fulfill growing trends and expectations in the region.
A one-stop shop for all entertainment needs, covering cultural entertainment products such as music, movies, and books, as well as other product categories including electronics & accessories, gaming, fashion & accessories, gifts & toys, and much more. Virgin Megastore has created a whole new experience in entertainment retail by balancing international trends while catering to local cultures across the region. This is done through continuous evolution in the brand experience and range, as well as constant support for the regional art scene. Virgin Megastore is truly a global brand with local flavor. With its unique shopping experience, Virgin Megastore is an innovative entertainment destination for trendsetters and technophiles. For more information, please visit:


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