La Mer introduces 25 new retail stores and dining outlets

La Mer introduces 25 new retail stores and dining outlets

Dubai, United Arab Emirates, 10 April 2018: La Mer, a world-class beachfront destination by Meraas, has added 25 concepts to its host of retail and dining outlets since this year, bringing the total number of open outlets to 71.

The new offering includes innovative F&B and retail brands that contribute to the overall vibrant atmosphere of the location, creating a unique experience for visitors.

Seventeen new eateries have expanded the range of exotic cuisines from around the world available at La Mer. Among the additions are the widely popular P.F. Chang’s that serves Chinese food the American way, legendary steak restaurant Texas Roadhouse, Roman-style pizzeria Alice Pizza, French deli Pomme de Pain, Five Guys, the American fast-casual burger restaurant, and Kaftan, the renowned purveyor of traditional Ottoman and modern Turkish cuisine. The recently open AçaiXpress offers guests healthy options, and incorporate the Brazilian acai berry into its menu.

Meanwhile, Dubai’s culinary connoisseurs can sample Asian food with an Emirati twist at Street Style by Gossip, try new flavours of bubble tea at Booba, or enjoy a quick bite at one of the new urban street food outlets including Pretzel World, Roti Rollers and The Chickery. Sports fans can enjoy live game coverage and unique American cuisine at Stars N Bars.

La Mer also has more in store for those who wish to indulge their sweet tooth – from Creptastic with its unbeatable selection of crepe flavours to HEIK Knafeh Culture that offers an unconventional take on knafeh, the Middle East’s favourite dessert. In addition, The Inventing Room enchants the mind and tantalizes the taste buds with flavoursome ingredients, such as exploding whipped cream and burnt marshmallow fluff, prepared using liquid nitrogen, while Tart Bakery, Dubai’s new patisserie invites guests to experience and appreciate the art of tart. Vicens also opened its doors at La Mer, bringing its long nougat traditions to the city.

Adding to La Mer’s retail landscape are Hamac, the trendy beachwear store for the whole family, LA Rags, the California-inspired urban luxury streetwear boutique for men and women, Optifashion, the home of designer sunglasses from around the world, SevenFriday, the lifestyle brand of watches and I Love Dubai, the ultimate destination for souvenirs and gifts.

After a day of shopping and munching, ladies can stop over for a spot of pampering at the newly opened Neo-Noir Beauty Care, while children can drop by Little World to spend the perfect time learning and playing
Located between Pearl Jumeirah and Jumeirah Bay, La Mer offers an unmatched mix of dining, shopping, leisure and entertainment experiences for the entire family to enjoy.


About La Mer (Boilerplate)
La Mer is a world-class beachfront destination by Meraas that incorporates a minimalist and contemporary design with a unique mix of dining, shopping, leisure, entertainment, retail and hospitality experiences. Comprising three areas – La Mer South, La Mer North and Laguna, the venue houses 120 shops, cafés and restaurants, with 71 outlets currently open to visitors. The destination is built around 2.5 kilometres of pristine sandy beach, spanning 13.4 million square feet of existing and reclaimed land.
La Mer takes its inspiration from the sea that carries objects people often consider redundant – washing these ‘treasures’ back up onshore to create magical sights. This theme resonates throughout the undulating layout, architecture and decor that shape a quaint and leisurely space where people can feel at ease the moment they step onto the boardwalk. Water play and beach activities are central to life at La Mer, as is evident from the sunloungers spread across the sand, cosy palm tree-shaded day rooms and wide variety of sports equipment available for rental.
Further upping the fun quotient at this aquatic destination, La Mer is home to Hawa Hawa – the first inflatable playground of its kind outside East Asia, featuring two dune-shaped domes and seven peaks. Meanwhile, the upcoming Laguna Waterpark will comprise water slides among a raft of attractions for adults and children.
Those who fancy a more indoor experience to unwind, will love Roxy Cinema, Dubai’s most exclusive and premium movie-going experience, also opening soon at La Mer.

For more information, please contact:
Reem Abi Ali
+971 55 964 8763

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