Hellmann’s Arabia To Launch A Special Indian Burger in Collaboration With Raju Omlet
Fresh off the heels of their successful collaboration with folly by Nick and Scott, Hellmann’s Arabia is back with their Hellmann’s X
The Best campaign, this time with the famed Indian eatery, Raju Omlet. Renowned globally for creating the world’s number one mayonnaise, Hellman’s, is all set to launch their entire gamut of products in the GCC in May 2018. Hellmann’s products are already available to the food service sector & professional chefs across the GCC.
To celebrate the launch of the brand in the region, Hellmann’s has introduced Hellmann’s X The Best – an initiative in which Hellmann’s will team up with prominent restaurants in Dubai to make the best burgers in the city. These limited-edition burgers will be especially created for Hellmann’s and will give consumers a chance to tantalize their palates like never before.
The second restaurant that Hellmann’s will be collaborating with is the quirky Indian eatery known for its 100% eggetarian menu, Raju Omlet. For this collaboration, Raju Omlet flew in celebrity Chef Kulbeer from India to curate these burgers.
The Hellmann’s X Raju Omlet burger is a limited edition Indian style full size burger built with their in-house egg and cheesy patty, topped with mix lettuce, caramelized onions and a blend of Hellmann’s real mayo and Raju’s special chili chutney, tucked inside their special sesame bun, served with masala potatoes on the side. In addition to the classic egg burger, Chef Kulbeer has also come up with a special chicken and mutton burger.
“It gives us great pleasure to introduce a burger for the very first time as a part of Raju Omlet’s menu” said Mr. Rajeev Meherish, Owner of Raju Omlet. “This Indian style burger, created exclusively for Hellmann’s, will give our consumers a chance to experience and be pleasantly surprised by something they don’t typically expect from Raju Omlet.”
The limited-edition Hellmann’s X Raju Omlet burger, accompanied with a side of masala potatoes, will be available at Raju Omlet Al Quoz branch from April 5th to April 7th starting from for AED 28. Limited stocks only.
About Unilever Food Solutions: Unilever Food Solutions (“UFS”) has been in foods since the 1880s, and home to some of the world’s favourite brands: Knorr, Hellmann’s, Lipton and more. UFS work closely with businesses of all sizes, from independent restaurants through to hotels chains and contract caterers, in 74 countries. UFS understand the critical balance for chefs and caterers between impressing their guests and making a profit.
The primary purpose of UFS is to provide more than products that are formulated especially for the professional kitchen, but also services for chefs, to help them work smarter whilst continuing to please their guests. UFS’s products and services are created for chefs by chefs (over 300 chefs), covering 50 cuisines in 200 million dishes a day. UFS strive to bring chefs great flavors that save them time or money, helping chefs perfect their craft.