Consumers today are totally connected and engaged to their smart phones. The mobile app revolution is changing how and where you interact with your customers and has given rise to the need for brands to be always on and available.


REDTAG has successfully completed the launch of its REDTAG APP across the GCC to the delight of its’ 10 million plus members. The APP was launched in the UAE first, where it met with huge customer delight, it gathered momentum as it was subsequently launched in Qatar, Bahrain, Kuwait, Oman with KSA coming on board this March.

Some of the amazing features of the APP are:

  • Special prices using Augmented reality
  • Personalized offers for loyal and new customers
  • Joining bonus points
  • What’s trending: New collection updates
  • Store locator for every region
  • Rewards on referrals to your friends and family
  • Tier based rewards program (Silver, Gold, Platinum)

The APP is user friendly, interactive, fun and gives its customer’s access to browse the latest collection on the phone. One can be up-to-date on trends, check the transaction history and select their desired fashion wear, all even before getting to the store.

Shehbaz S. Shaikh, Chief Retail Officer, REDTAG promises “ REDTAG is always striving to enhance customer experience, at the store and beyond. This APP is another feather in our cap, that brings us even more closer to our customers. With its unique features and exciting giveaways, we are sure to maintain our loyal customer base and looking forward to welcoming new customers to the REDTAG family’

Earn points by being a part of the part of the RT Social Wall on the App – Simply share your style inspirations on your Instagram using #redtagfashion. Bye Bye physical card, the APP is now here to take care of everything!

It does not end there; the APP has great benefits too! It enables customers to earn & redeem points on all purchases, gives exclusive access to sales & offers, birthday bonuses, as well as special invites to events and much more.

Want to know more? There’s also a lucky draw for customers to win exciting giveaways every month!

Explore a world of opportunities and get spoilt with rewards, offers and points. REDTAG loyal customers now have something new and exciting to look forward to and new customers get on board too and enjoy its endless benefits.

So, what are you waiting for?

Download the REDTAG APP, now available on Apple and Android phones: http://rtrewards.com/app-download/en/


A refreshing concept launched in 2006, REDTAG is part of the holding company BMA International Group and currently has over 190 stores across MENA and CIS. REDTAG offers a pleasant shopping experience for value-conscious customers with great variety, stringent product quality and availability. REDTAG was named the Most Admired Retailer of the Year: Affordable Fashion by the Annual Images Retail ME Awards2016 and the GCC Best Employer 2016-2017 from the Employer Branding Institute.

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