Korean beauty brand ETUDE HOUSE now open at Dubai Mall
Dubai, United Arab Emirates, March 22 2018: South Korean cosmetics brand ETUDE HOUSE opens its first Middle East store in the Dubai Mall, promising to make local customers’ beauty dreams come true with fun and playful products that unlock their unique beauty.
A pre-launch party was held at the BVLGARI Resort, which was graced by the presence of Ms. Geum-Joo Kwon, President of ETUDE House and representatives from Alshaya. With 229 stores globally, ETUDE HOUSE’s first Middle Eastern store is at the Dubai Mall, the largest mall in the world followed by the next opening in Kuwait, at The Avenues in late March 2018.
Korea’s leading beauty and makeup brand, ETUDE HOUSE is known for its innovative, trend-setting approach. The brand’s philosophy is that every woman was born a dignified and beautiful being that deserves to be valued, and its stores aim to create a culture of ‘makeup play’ in its stores, with feminine and playful products.
About ETUDE HOUSE
As Korea’s first specialized makeup brand, ETUDE HOUSE has made beauty dreams come true with fun and playful products and packaging to help all customers enjoy and self-discover their unique beauty. It created a culture of makeup play in its stores with feminine and playful products to emphasize its brand philosophy that every woman was born a dignified being and deserves to be valued.
The word ‘etude’, meaning ‘study or practice’ in French language, originally refers to a short musical composition designed to be used as a practice material for perfecting techniques for a particular musical instrument. Just like a beautiful song is completed through numerous practices, ETUDE HOUSE wishes to help its customers discover their unique beauty, through makeup practice.
With its quality products, plus adorable, whimsical and trendy packaging design available at reasonable price, ETUDE HOUSE is being admired as the No.1 Korean beauty makeup brand, leading in new trends and innovations not only in Korea, but throughout the world.
About ETUDE HOUSE
For more information visit: