The City of Gold Pays Tribute to Every Heart of Gold

Celebrate the spirit of motherhood, a bond of love and affection this Mother’s Day!

Dubai Gold and Jewellery Group launches a creative campaign to applaud the role of mothers towards family, community, and society

Dubai, March 14, 2018: Mother’s day is a day to celebrate the bond of love and affection that a mother shares with her children. To rejoice the spirit of motherhood, Dubai Gold and Jewellery Group (DGJG) introduced a creative campaign to honor the mothers all across Dubai. The campaign will go live from 14 March – until Mother’s Day on all media platforms.

In its first, DGJG is going beyond the usual promotional activities this year and introducing a campaign that strikes the chord with the audience all across Dubai to leave a positive impact on the UAE society as a whole.

“The Dubai Gold and Jewellery Group, during this Mother’s Day, launched a campaign for the City of Gold to share their feelings of gratitude to their mothers,” said Tawhid Abdullah, Chairman, Dubai Gold and Jewellery Group (DGJG). “Through our adoption of this campaign, we will cooperate with several government departments and the gold and jewellery industry of Dubai to spread a thank-you note to all mothers.”

The real essence of celebrating Mother’s Day is all about gratefulness, a simple note of thanks for their ardent love and affection is quite appreciable. Compliment mothers for their selfless efforts towards family, communities, and society.

“Mother’s relentlessly perform duties ensuring the betterment of the child and the family. Mother’s Day is an opportunity for everyone to thank their mother’s for every sacrifice they’ve made for one’s better future. The group’s campaign aims to further strengthen this thought and pay a tribute to the mother with much-deserved appreciation. It also affirms that Dubai is a city that values the role of the mother and her contributions to society” said Laila Suhail, Permanent Board Member and Chairperson Marketing, Dubai Gold and Jewellery Group.

The multi-touch point creative campaign will be live from 14 – 21 March and rolled out across all platforms of media like print, radio, digital and social media.

About Dubai Gold & Jewellery Group
Dubai Gold & Jewellery Group (DGJG) is the largest trade body for Dubai’s jewellery industry with around 600 members representing all sectors of the trade; including bullion, gold and diamond jewellery manufacturing, wholesale & retail of jewellery, precious metals, diamond and pearl. The Group was formed under the directives and Guidance of Dubai Department of Economic Development in the year 1996. From being a group of Jewellery retailers who came together to support the first edition of the Dubai Shopping Festival back in 1996, today the Dubai Gold & Jewellery Group has grown to a prestigious trade body committed to developing and sustaining Dubai’s status as the ‘City of Gold’ and ‘The Jewellery Destination of the World’. DGJG represents the interests of the trade through liaising with government organizations and spearheading various member beneficial initiatives. The Group acts as a one-stop-centre to provide solutions to the industry grievances; often acts as an intermediary between various government authorities and the trade.


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