UAE Entrepreneur Launches New Online -Goodness Cart

UAE Entrepreneur Launches New Online
Health & Wellness Marketplace – Goodness Cart

Goodness Cart offers a way to live better for both consumers and businesses in the UAE

Dubai, UAE, 14 March 2018: Goodness Cart, a new e-commerce platform launches today catering for all of your Health & Wellness lifestyle needs in the UAE. Goodness Cart brings an entirely new concept of an online ‘marketplace’ platform. For the consumer, it provides access to multiple suppliers and brands under one virtual roof offering access to the best quality products across a range of categories including natural and organic fresh produce, natural Beauty, Homecare and Baby & Child products all sourced from both local and international brands.

For retailers/manufacturers/producers/consultants, Goodness Cart offers low-cost, low-risk market expansion opportunities via ecommerce for small independents as well as greater exposure and a new channel to market for established organisations.

In a world where people are time-poor yet driven to live better, it is time-consuming and expensive to source natural produce and products for nutrition, baby, make up, cleaning or fitness.
Goodness Cart is a life-changing proposition for living well delivering a cost-effective, user-friendly, convenient and time-saving solution for anyone interested in making their life even a little healthier.

It has been identified that e-commerce will be a megatrend for businesses in the UAE and is expected to be valued at $10 billion (Dh36.7 billion) by the end of 2018. Currently the total value of e-commerce in the UAE is estimated at $2.5 billion (Dh9.2 billion).

Goodness Cart aims to empower the consumer to make informed decisions that streamline the journey to a healthy living style as well as the businesses that provide the products and produce. Going well beyond the traditional ‘organic’, locally-sourced, fresh produce associated with ‘wellbeing’, Goodness Cart is the first to bring together a carefully selected supply chain and online marketplace platform with highly competitive prices making the adoption of a healthier lifestyle accessible and affordable to everyone. The YouGov e-commerce tracker’s latest findings show that variety and convenience are key to appealing to consumers who are looking for choice, quality products quickly and at reasonable price points.

Going well beyond the traditional ‘organic’, locally-sourced, fresh produce associated with ‘wellbeing’, Goodness Cart is the first to bring together a carefully selected supply chain and online marketplace platform at highly competitive prices making the adoption of a healthier lifestyle accessible and affordable to everyone.

Geeta Pahlajani, the founder and entrepreneur behind Goodness Cart said: “The UAE is one of the fastest growing e-commerce markets in the world and recent developments show that one emerging segment for e-retail is health & wellbeing. The GCC e-commerce market is set to quadruple and reach USD 20 billion by 2020 according to global consultancy AT Kearney. The idea behind Goodness Cart is to make wellbeing an accessible, cost-effective, convenient and time-saving solution for everyone whilst going well beyond the one brand solution or fresh produce offering currently available in the Gulf.”

Geeta continued: “Click and deliver is a lifestyle solution to everyday needs. The trend is in part driven by the increase in consumer connectivity by the proliferation of connected devices and services in the UAE as well as the increasing trend to move away from a bricks and mortar retail experience. In line with the UAE’s effort to establish happiness and positivity as a way of life for all, our ambition is to create a community of likeminded people who believe that a healthier lifestyle leads to a happier life and all at the click of a button.”

This online marketplace showcases a unique offering with the Goodness Cart Lab. The team individually tests every single product that is available on the website before it is delivered to quality control each and every product.

Goodness Cart’s blog will feature wellness experts, and a series of guest bloggers, enabling expert commentary direct to the consumer, allowing the Goodness cart shopper to make further educated choices. With topics including goal setting, diet choices, new product news and fitness tips, Goodness cart is here to build a community of likeminded friends.
Ordering is made easy with a simple click to place products in the Goodness Cart shopping trolley, allowing simple online payment and home delivery within 24 hours. Please visit:

About Goodness Cart

Healthier Lifestyles, Happier People

We’re Goodness Cart. And we’re all set to shake up the way you think about health and wellness. Because we (totally) get you; so when you said you wanted all your favorite health and wellness essentials in one convenient place, we listened. How? By bringing you the world’s best lifestyle products, in one convenient location, for less than you thought possible.

Helping you and your family to lead healthier, happier lives.

We know how much quality and choice matters to you, because we feel just the same. We’ve worked hard to bring together the very best products, from likeminded people who care very much about what they do. Some are from names you’ll know. Others, not so much. But if our smaller partners believe in their products – and we believe in them – we’ll do whatever we can to help bring them to you.

We think that a healthy lifestyle is a right, not a luxury. So we make sure that our products are as kind to your pocket as they are to you. And we strive always to be fair. We’re honest about what we sell, and what we charge.

Above all, we’re real people, who love what we do – and who want to share that love with you. We might not always get it right, but you know we’ll always try. And we promise we’ll keep listening (we’re here 24/7 if you ever have a question, or just want to chat).

Doing whatever we can to help you shop better – and to find the healthier, happier way of life that you deserve.

*Source: The Global Community of Growth, Innovation, and Leadership by Frost & Sullivan in Dubai.

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