“THE NIGHT OF ITALIAN DESIGN” AT D3

“THE NIGHT OF ITALIAN DESIGN” AT D3
Dubai joins over 100 cities to celebrate Italian design
as part of ‘The Italian Design Day’ worldwide initiative

Dubai, UAE –March 03, 2018: After the successful first edition held in March 2017, again this year the Italian Design Day will be celebrated around the world.

As Dubai is one of the cities included in the celebrations of such a special appointment, on March 6th the Embassy of Italy to the UAE, the Consulate General of Italy in Dubai and the Italian Trade Agency in Dubai in collaboration with Dubai Design District will be hosting “The Night of Italian Design” at d3, where twenty-two showrooms representing more than 100 Italian brands will be open for a walking tour open to the public.

An opening keynote speech will be held by the internationally renowned architect and designer Fabio Novembre, selected for the occasion as Italy’s “Design Ambassador” to the UAE.
The event is part of “The Italian Design Day”, a global initiative promoted by the Italian Ministry of Foreign Affairs and International Cooperation, together with the Italian Ministry of Economic Development, the Ministry of Cultural Heritage and the Triennale di Milano, in collaboration with the Italian Trade Agency and other partners.

The initiative seeks to furthermore enhance at international level the values enshrined in the best traditions, in the innovation and the perspectives of the Italian design. The focus of the second edition of the Italian Design Day is on sustainability, disclosed in a wide range of aspects, from the research of eco-friendly solutions in architectural design to the development of practises of recycling and use of discarded material.

Speaking about the event in d3, His Excellency Liborio Stellino, Italian Ambassador to the UAE, says: “It is a privilege linking Dubai with the numerous initiatives taking place in more than 100 cities all around the world to celebrate one of the greatest expressions of Italian identity: Design, that outstanding synthesis that is able to hold together our ancient cultural traditions, a noteworthy manufacturing talent, an astounding creativeness and the relentless innovation arising from our territories.

Enhancing the Italian design, we are pleased to propose through a unique path across the Italian excellences based at d3 (and many others who will gather for this special event). This means not only acknowledging design’s role in defining the universally acclaimed “Brand Italy”, but also praising it as a key factor in Italian economic growth (33 billion euros in revenue) and exports (over 10 billion euros in 2017).”

Design keeps successfully being a distinctive element of the “Made in Italy” brand which unites beauty, originality and the constant search for functionality, through the use of high-quality materials and innovative production methods, always loyal to the multi-faceted Italian culture and traditions. It forms one of the pillars of the “integrated promotion” strategy of the “Italian Way of Life”, spread all over the world by the Italian Foreign Ministry through its network of Embassies, Consulates and Italian Cultural Institutes in the world.

“The Night of Italian Design” will take place in Dubai Design District on March 6th starting from 6:30 pm in Building 7. After the keynote speech by Fabio Novembre and a cocktail reception, guests will be guided towards the discovery of the Italian excellence in d3 along routes that will be animated by musical entertainment.

“The Night of Italian Design” – March 6th, Dubai Design District, Building 7
6.30 – 7:00      Arrivals and Refreshments
7:00 – 7:10        Welcomes and Introductions
7:10 – 7:30        Fabio Novembre keynote speech
7:30 – 8:00        Cocktail Reception
8:00 – 10:00      Showrooms and Installations Walking Tour

-ENDS-

 

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