The case of a missing gorilla in Dubai helped propel a home-grown UAE PR agency to winning two major honours at the Middle East PRCA awards.

Seven Media landed the award for‘Digital Campaign of the Year’ for the story of Gorgeous George – a life-size plastic gorilla that went missing from the famous Barasti Bar.

The story went virial and was followed by more than a million people over the course of two days, from the first official missing report to his safe return.

At the PRCA ceremony Seven were recognised in the greatest accolade of the night, winning ‘Agency of the Year’ for the second year running.

Matt Slater, owner of the agency, said: “The success of Seven Media is built upon the creativity and storytelling of every single person in the company.

“Digital campaigns that go big need to be driven by traditional methods alongside social media and with George the missing gorilla we hit that sweet spot.

“Winning agency of the year for the second-year running is an incredible achievement for the team who are as talented, dedicated and determined group of peopleasyou will see anywhere in media.”

For the 2018 awards Seven was recognised by the PRCA for their work in a total of eight areas – from major sport such as F1 and English Premier League football, to entertainment campaigns for Novo Cinemas and across a wide range of business and lifestyle work.

Matt, who founded Seven with business partner Gregg Fray, added: “Myself and Gregg have been involved with media in the Middle East for more than over a decade.

“The whole media community is changing and improving all the time and it is great that Seven is at the heart of that.”



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