HUAWEI rises to 25th spot on Brand Finance Global 500 2018
Dubai, United Arab Emirates: 14 February 2018. Brand Finance, the global authoritative consulting agency has released its ranking of the most valuable brands around the world in 2018.
HUAWEI ranked twenty-fifth on Brand Finance Global 500 2018 with a value of 38.046 billion dollars, and its brand value increased by more than 50%.
Brand Finance, as the world famous brand value and strategy consulting firm, will assess the thousands of well-known global brands every year. It is one of the most credible global brand value evaluation agencies and its strict selection criteria includes not only Brand Strength Index (BSI), but also Brand Loyalty and Marketing Investment, etc.
The annual announcement of Brand Finance can always bring heated debate, because the international companies who enter the list not only mean strong comprehensive strength, but also show that their brand value has been internationally recognized.
Here are the rankings of Huawei from 2016 to 2018:
47th spot on Brand Finance Global 500 2016
40th spot on Brand Finance Global 500 2017
25th spot on Brand Finance Global 500 2018
In addition to advancing year by year in the list released by Brand Finance, HUAWEI also appeared on the BrandZ Top 100 Brands and Interbrand’s “Best 100 Brands”. From all these we see the strength and effort of a steadily growing brand.
In HUAWEI, 2017 was also a year of continuous breakthroughs. Huawei’s globally released new product HUAWEI Mate 10 gained frequent praises. Huawei worked together with Leica, Porsche Design, Google and other top brands to continue to improve the user experience. In the future, based on the needs of consumers and supplemented by innovative ideas, HUAWEI will continue to move forward and bring more surprises to global consumers.
About HUAWEI Consumer Business Group (CBG)
HUAWEI Consumer Business Group (CBG) is one of HUAWEI’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. HUAWEI’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.
Year on year growth was reflected in HUAWEI’s rise as a globally recognized premium brand. In 2017, HUAWEI was named number 49 on BrandZ’s Top 100 Most Valuable Global Brands, number 88 in Forbes World’s Most Valuable Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500 HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time.
As a leading technology company, HUAWEI invests a significant amount of its annual sales revenue to research and development efforts, and has established 16 research centers around the world. Among these facilities is the HUAWEI Aesthetics Research Center in Paris. HUAWEI’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where HUAWEI and Leica are jointly researching technologies to improve mobile device camera and image quality.