Dubai, 11 February 2018: Fonterra’s foodservice business Anchor Food Professionals is making an innovative return to Gulfood 2018 with more new-to-market products to meet evolving consumer demand. This follows its successful debut at the world’s largest food and beverage trade show last year.

Capitalising on the shift towards high-quality nutrition and premiumisation in the Middle East region, Anchor Food Professionals is creating new foodservice solutions tailored to preferences in the Middle East region, while leveraging the high-quality and tasty flavour of New Zealand’s rich and creamy dairy products.

With the Middle East and Asia (MEA) dairy market expected to grow at 4 per cent compound annual growth rate (CAGR) between 2017 and 2022, the MEA region is predicted to outperform world sales, according to a report by Euromonitor International.

In line with this increasing demand, Anchor Food Professionals will showcase a range of key innovations at Gulfood 2018, including:

  • A new Soft Style Cream Cheese that offers chefs a softer texture with which they prefer working, as well as richer cream cheese flavor and better bake stability
  • Fonterra Shredded Mozzarella—100 per cent dairy, highly-functional, shredded mozzarella cheese which provides a superb balance of pleasant, creamy taste and savoury notes perfect for any type of pizza sauce and topping
  • The upcoming Red Cow White Cheese, a multi-purpose, bake stable, creamy white cheese with a flavour profile fit for the Middle East market, launching early this year

Alastair Bruce, General Manager, GCC Foodservice, Anchor Food Professionals, said, “With a partnership approach and leveraging customer insights, Anchor Food Professionals is committed to providing customers with innovative solutions in response to evolving consumer demands, premium products specifically designed for foodservice conditions, and menu innovations that create a critical edge to businesses in an increasingly competitive industry.”

The international dairy food service leader experienced strong double digit sales growth in the Middle East last year.

Mr Bruce added, “As consumers get busier around the world, the demand to eat high-quality food out of home is rising quickly, making the food service sector the fastest growing food category in the world.

“Driven by a growing class of young, educated and rich consumers, F&B outlets are challenged to meet increasingly sophisticated demands, with more convenience, smarter service, and premium options.”

“Gulfood is the perfect platform to exhibit our latest innovations. Following a hugely successful show last year, our aim for Gulfood 2018 is to further strengthen our brand and what we stand for – innovative dairy products and solutions that drive growth and profit for our customers,” he said.

From its Gulfood exhibition stand, Anchor Food Professionals’ resident Chef Manfred Kohlen will exhibit quick kitchen demonstrations of each of the brand’s new products’ features and benefits, as well as tasting sessions for its range of cheese, butter, creams and cream cheese.

Anchor Food Professionals is a market-leading supplier of dairy products and solutions to about 7,000 food and beverage establishments including quick service restaurants, bakeries, catering businesses, and hotels in the Middle East. It has offices and distributors in the UAE, Oman, KSA, Bahrain, Kuwait, Qatar and Lebanon.

The Anchor Food Professionals exhibit is at Hall 1 (Dairy), Stand D1-2, at Gulfood 2018, taking place from February 18 to 22 at Dubai World Trade Centre.


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