LA FAVOURITE THE CARVING BOARD, OPENS IN DUBAI
Innovative, Fast-Casual Restaurant Introduces Next Generation of Sandwiches to Dubai
Dubai, UAE. November 21, 2017 – The Carving Board Sandwiches, a fast-casual restaurant that provides comfort food sandwiches of the highest quality, has opened its first restaurant outside of the USA at Dubai’s prestigious, City Walk.
Best known for putting classic comfort food meals in between bread in sandwich form, The Carving Board creates a niche in the $21 billion sandwich and sub store industry. With more than 50 unique sandwich creations on its menu – including the famous Spaghetti and Meatballwich – the majority of items are created in-house using only the freshest ingredients.
The masterminds behind the sandwich creations, brothers and co-founders, David and Yoav Adir have partnered with UAE based Master Investment Group to bring the LA favourite to the region with further expansion in the pipeline.
“There is an art to the business of Sandwiches which we found at The Carving Board, it’s done by a simple task which results in high satisfaction. A strategic partnership for the region has been formed with The Carving Board, and we are proud to introduce it as the first F&B brand in MIG’s portfolio.” – Master Investment Group
Located at City Walk Dubai, the restaurant offers its guests the highest quality ingredients at a reasonable price. From juicy burgers to gooey grilled cheese, The Carving Board will make you smile and keep you coming back for more. High quality meats and natural style potato chips are made to order with organic and locally sourced products being used when available.
“We are excited to bring our brand to the UAE, Master Investment Group saw a gap in the market as we did in the states. We were very happy they wanted to work with us and bring our brand to the Middle East. Dubai has such an amazing food culture and we love the fact we can not only add to it but bring our translation of sandwiches.” – David Adir, The Carving Board Co-Founder & CEO
Anticipating 2 further locations opening in 2018 at The Onyx Tower and The Dubai Mall, The Carving Board Sandwiches is set to be Dubai’s newest dining destination among the UAE’s foodies.
Receiving high praise from USA Today, The Food Network, and Eater among others, The Carving Board is known for some of the most unique, mouthwatering sandwich creations.
Popular menu items include The Bentley – a take on a traditional steak dinner featuring a quarter pound of seasoned filet mignon served on ciabatta bread, covered with bacon mayonnaise, blue cheese, grilled onion, and fresh spinach.
Another fan-favorite is the Spaghetti and Meatballwich – a classic twist on spaghetti and meatballs featuring house-made meatballs sliced and topped with a garlic basil marinara and a thick slice of melted mozzarella served between Parmesan spaghetti that is coiled up and holds the shape of a bun.
Headquartered in Tarzana, Calif., The Carving Board is the bold answer to the classic sandwich joint. Ushering in a fresh era of industrial décor, today’s music, and hand selected ingredients, the brand is setting the new sandwich standard. Guests are sure to feel a sense of comfort while being offered a better dining experience with attention to detail in its food, décor, and service.
For more information about The Carving Board visit:
About The Carving Board Sandwiches
Founded in May 2012 by brothers David and Yoav Adir, The Carving Board Sandwiches is a fast-casual specialty sandwich franchise that transforms classic comfort dishes into sandwiches.
Headquartered in Tarzana, Calif., the brand began franchising in 2016 and has since grown to five locations currently operating or in various stages of development.
Offering the highest quality ingredients at a reasonable price, The Carving Board menu extends beyond sandwiches and incorporates freshly baked bread and cookies, in-house roasted turkey as well as natural style potato chips made-to-order.
Anticipating growth beyond 15 locations by 2018, the brand offers franchise business opportunities across the globe. For more information, visit http://www.eattheboard.com.