BORN TO MOVE™ REEBOK SCHOOL TOUR first stop Swiss International Scientific School Dubai


BORN TO MOVE™ REEBOK SCHOOL TOUR first stop Swiss International Scientific School Dubai, accepts challenge to set Guinness Book World Record for the biggest BORN TO MOVE™ class ever held

Dubai, UAE – 23 March 2017: Swiss International Scientific School Dubai (SISD), in collaboration with Stryx and Reebok, are pleased to announce that their students, staff and parents have accepted the challenge of helping to set a Guinness Book World Record. Using the school’s new sport facilities, SISD attempted a Guinness Book World Record for the biggest BORN TO MOVE™ class ever held*. LesMills’ BORN TO MOVE powered by Stryx, has teamed up with Reebok to bring the latest trend in children’s fitness to the big stage. The aim of the tour is to inspire fitness for the next generation and have a day where all children will be experiencing the thrill of group fitness at their age level. SISD, being the first school to host the Reebok school tour, kicked it off with a bang!

SISD’s Head of School and Swiss national, Beat Sommer, said “Here at SISD we were honored to be the first school on the BORN TO MOVE™ Reebok tour. I am so proud of everyone who took part in the biggest ever BORN TO MOVE™ class, what an achievement! Being involved in events such as these is so important, it brings the schooling community together and inspires the young to stay active which is all part of a balanced lifestyle that we strongly encourage at the school.”

Officially sponsored by Reebok, BORN TO MOVE™ is a fitness class for children ages 2-16. Students, parents and staff were encouraged to express themselves through the latest BORN TO MOVE™ choreographies while dressed up in fun and vibrant clothes. A fun and carefree environment was created making all the children feel comfortable, free and ready to let loose and have fun.

Building on the huge success of the BORN TO MOVE™ class held during the Colour Run in November 2016 at Dubai Autodrome, where over 3000 people were dancing, punching and jumping to the latest choreographies, they have now brought the same to Swiss International Scientific School in Dubai.

Benjamin Cassaigne, Head of After-School Activities at SISD, acknowledges that the education sector in Dubai is growing rapidly and schools need to differentiate themselves from their competition by providing the best service possible to their students and parents. SISD and Stryx work in close collaboration to contribute towards improving UAE’s children’s health by inspiring a love of movement and sports at a young age. They aim to broaden children’s horizon by introducing a wide array of after-school activities and finding the one thing that makes that child fall in love with fitness.

With the recent opening of Swiss International Scientific School Dubai’s state-of-the-art sports facilities, the school was an obvious choice for Stryx to partner with as the first school of the BORN TO MOVE™ Reebok tour. SISD boasts an Olympic sized pool, a 400 m outdoor running track with an indoor track and two sports halls, a full-sized football and rugby pitch, two outdoor floodlit tennis courts, along with two lit paddle tennis courts, a climbing wall, dance studios and a weights and cardiovascular gym. The school will also develop a range of water sports activities, such as sailing, kayaking, and paddle boarding to take full advantage of their unique access to Dubai Creek.

*pending final approval by Guinness Book World Records Management