Microsoft addresses Cyber Security in the era of Digital Transformation

Microsoft addresses Cyber Security in the era of Digital Transformation
Company enabling regional organisations to combat escalating cyber-threat challenges
Representatives from Emirates Airlines, National Bank of Abu Dhabi and Cleveland Clinic join panel discussions to share how organizations can protect their digital assets and employees
30 March, 2017; Dubai, United Arab Emirates – Microsoft today brought together industry experts and prominent technology decision-makers at a media event in Dubai, to demonstrate how Gulf-based organisations can use cloud services to protect themselves against cyber-threats.
The GCC region has, over the past decade, become a hot zone for cyber-attacks, due to the acceleration of Internet and mobile penetration and relatively high average net worth among its citizenry. In 2017, the popularity of the Internet of Things (IoT) is expected to increase the number of endpoints available to cyber-criminals and hacktivists, leading to a marked surge in breaches.
As the region’s enterprises and public bodies continue to adopt technologies like cloud computing to digitally transform their businesses, Microsoft believes service providers and their customers will need to address the demand for fresh policies and procedures that consider the evolving threat landscape.
Cyber-attacks are responsible for widespread disruption and losses in productivity and growth. Global estimates vary, but figures are routinely reported in the range of hundreds of billions of dollars. One estimate predicts the global cyber-security market to be worth more than $120 billion in 2017 – a 35-fold increase over the past 13 years – and to reach more than $1 trillion cumulatively over the next five years.

“The threat landscape evolves with the technology ecosystem and so cybersecurity is a top priority for Microsoft,” said Mohammed Arif, Windows & Devices Business Group Lead, Microsoft Gulf. “As targets for attacks grow, we expect the number of breach attempts to increase. The Microsoft cloud incorporates security at every level and in every scenario. We encrypt data to the highest standard, whether at rest or in transit to or from our data centres. Whatever the size or nature of your organisation, we can tailor a cyber-security solution that keeps you safe but allows you to operate, meaning security does not get in the way of your growth.

The Dubai event gathered Microsoft experts who discussed the company’s security portfolio and the emerging threats and counter-threat solutions in the region. Additionally, representatives from National Bank of Abu Dhabi (NBAD), Cleveland Clinic Abu Dhabi and Emirates Airlines, participated in a panel discussion about the challenges Gulf businesses face as they try to address the shifts in the threat landscape. Past high-profile attacks across the GCC have propelled cyber-security from the IT office to the boardroom, and it now tops the C-level agenda. The Participants explained how they had adopted Microsoft solutions to help protect their digital assets and employees.
In the past year, Microsoft has taken steps to further strengthen its security platform, with the introduction of services such as Microsoft Cloud App Security, Windows Defender Advanced Threat Protection (WDATP) and Office 365 Advanced Security Management. Intelligence is at the heart of services such as Azure Security Centre, Microsoft Advanced Threat Analytics and WDATP. Enterprise-grade security in Windows 10 and the Microsoft Surface range is enabling enterprises to take ownership of their security infrastructure. Surface Enterprise Management Mode (SEMM) allows users to modify privileges, lock out suspicious sessions, and control hardware configuration and operating system behaviour.

With the Creators Update, Windows 10 continues to broaden and deepen its security features. The new Windows Defender Security Center, combines security and health options in one place making easier for users to control Windows 10 device security and health options. For enterprise customers, the Creators Update will continue to bring new tools and capabilities that help simplify IT – making it easier to better deploy, manage and support Windows 10 devices – and to help stomp security threats.

Microsoft’s SQL Server continues to lead the market, with its advanced data security features and new capabilities for Azure Security Centre (ASC) and Operations Management Suite (OMS). The platform helps organisations protect data, and detect and respond to sophisticated threats across cloud and datacentre resources. SQL works together with OMS and ASC to act on real-time intelligence from Microsoft’s network of global threat-monitoring and insights, giving customers greater visibility into their own security configuration, as well as insights into potential redundancy in their data.

Office 365 Secure Score is a new security analytics tool that helps IT professionals assess the strength of their current Office 365 security configuration. Its threat intelligence, available later this year, provides near real-time insight into the global threat landscape, to help customers stay ahead of cyberthreats.

Many companies in the Middle East are ill-equipped to defend against major cyber-attacks, according to research by Symantec and Deloitte. Their report suggests that more than two thirds of organisations in the region lack the internal capabilities to protect themselves against sophisticated intrusion methods. Additionally, 70% of regional IT decision-makers admit having less than full confidence in their company’s cybersecurity policies.

But Middle Eastern companies are increasingly rising to the challenges posed by cyber-attacks, expanding their IT departments and promoting greater awareness of threats. Current estimates value the Middle East cybersecurity sector at $25bn over the next 10 years, and Microsoft is responding by building a robust ecosystem of security partners across the region.

“As governments and enterprises around the world continue to recognise the cost and productivity benefits of digital transformation, a holistic, managed approach to security has become more critical than ever before,” Added Arif. “That is why we are collaborating with partners, customers and governments to combat the region’s threat landscape. We want to give businesses and governments peace of mind, so they can focus on doing what they do best – innovating.”




29th March 2017 – On Friday March 31 at 6:30pm, Zac Efron the new Ambassador of HUGO MAN, will make a special guest appearance at The Dubai Mall’s Paris Gallery store, to celebrate the launch of the new HUGO ICED fragrance.


Zac Efron is a symbol of empowerment for the next generation of trailblazers and go-getters to embrace the rich potential of every day, and make their mark on the world.


“I am very excited to be the new ambassador of HUGO! I’ve always loved HUGO as a brand and I’m super happy to be a part of this project. It’s a huge honor. I have always respected the brand and when I was approached by the HUGO team I was thrilled because the essence of the fragrance reflects who I am as a person. I always try to keep things fresh and interesting.”


Starting from March 21st onwards, customers that will purchase a HUGO BOSS fragrance from Paris Gallery stores in the UAE will stand a chance to meet the Hollywood Star Zac Efron, take a picture with him and receive a signed card on the day of the launch.


For your opportunity to meet Zac Efron and get your autograph and photo taken with him, simply purchase any HUGO fragrance from Paris Gallery in UAE – the event will take place on Friday March 31st from 6.00 pm on a first-come first-served basis.

Top trending products not to miss at GITEX Shopper Spring 2017

Top trending products not to miss at GITEX Shopper Spring 2017

More than unbeatable deals: GITEX Shopper 2017 offering free parking for shoppers, cash giveaways, daily prizes

Dubai, United Arab Emirates

Shoppers looking for latest in technology trends at unbeatable prices are spoilt for choice at this year’s GITEX Shopper Spring Edition 2017 which opened its doors yesterday at Dubai World Trade Centre.

This year GITEX Shopper Spring has made it easy to pick up the best offers with free parking for shoppers with a purchase of only AED300 or more. The 5th edition of brings with it more prizes than ever, and a special anniversary ticket price of AED20.

With laptops, smartphones and large screen Ultra HD smart TVs taking centre stage at the retail extravaganza, power retailers are out in full force at the four-day show offering visitors mammoth savings, exclusive bundles and a host of cash prizes.

From the recently launched sleek iPhone 7 Red Edition to the much anticipated SUV giveaway, a here is just a snap shot of some of the best deals creating a buzz at GITEX Shopper Spring 2017:


Slimmer, faster and even more intelligent than we could have imagined, a range of smartphones across all price points are stealing the limelight on the show floor.

The popular HUAWEI Mate 9 is proving a big hit with shoppers who are capitalising on the Jumbo smartphone package deal which is offering a power bank, Jabra Halo, backpack, selfie stick and 100AED Jumbo Gift Voucher alongside the phone all for AED2,299.

The latest from HTC, the U Ultra can be snapped up at GITEX Shopper for an exclusive price of AED2,499. This HTC U Ultra bundle price includes a Pioneer Action Camera, and a microSD card, only at GITEX Shopper.

For those shoppers looking to stand out from the crowd, GITEX Shopper Spring has the exclusive iPhone 7 and iPhone 7 plus edition. Plug Ins are offering the sleek new colour option starting at just AED2,999.
Laurent Riche, General Manager Plug Ins said: “We received a very good response at GITEX Shopper Spring on unbeatable deals and have a high volume of online orders as well. We even have seen sales effect on whole categories of these deals. Additionally the iPhone 7 Red edition has seen the largest traction among the shoppers this year and we expect this to continue until day four of the show.”


Flipped, folded, titled or stood to suit your needs, the Lenovo Yoga 510 is designed for those who want to be different. This state of the art 2 in 1 laptop is on offer exclusively at GITEX Shopper Spring with a bundle deal from Jumbo that ensures customers have all they need to look and feel the part.

The Lenovo Yoga 510 exclusive GITEX bundle comes with MS Office 365, an antivirus package, 1TB HDD, a mouse, a Targus backpack, earphones and a AED300 Jumbo gift card all for the price of AED3,499.

For those who want all the power with a flexible payment, E-Max have a AED192 SmartPay monthly finance plan which enables shoppers to get their hands on the HP 14-AL103 laptop inclusive of a MS Office 365, a backpack, headset, mouse, internet security, headphones and a cannon 3 in 1 printer all for AED3,999.

Smart TVs

Bringing a new wave of TV tech that can easily make its way into your living room from the GITEX Shopper show floor, large screen Ultra HD Smart TVs are taking the event by storm, offering tech enthusiasts the most innovative products in the market at unbeatable prices.

Sharaf DG are giving shoppers the chance to save an incredible AED55,800 when they purchase a 65-inch LG Super UHD smart TV worth Dh6,799 and a BWM 320i sedan valued at Dh145,000. With eighteen buyers able to rack up more than AED1 million of savings with the deal, the exclusive combo car and TV package can be bought for only AED95,999, with buyback value assured should shoppers wish to upgrade the car model. For those not in the market for a vehicle, the LG UHD TV with webOS 2.0 can be picked up for only AED4,999 with an AED1000 gift voucher included.
For those customers looking for a TV that offers size, quality and affordability, Plug Ins are providing the full package with the Samsung 60 UHD Smart LED TV, HDMI Cable and Wall bracket discounted from AED6,999 to AED2,999.

More Prizes than Ever

Huge daily cash prizes are up for grabs at GITEX Shopper Spring Edition where visitors spending AED1,500 or more have an additional option to enter into a daily draw to win an incredible AED25,000 cash prize. Technology lovers will also be in with a chance to win one of 40 Dell Inspiron 11 3168 laptops with the GITEX Shopper Scratch & Win raffle, plus a grand prize 2017 Toyota Fortuner EXR SUV with the Visit & Win raffle over the four day event.

GITEX Shopper customers will be offered free parking at the multi-story and Sheikh Rashid Tower parking for the duration of the exhibition. On presenting an invoice with a minimum purchase of AED300 from the show, DWTC will provide a voucher to validate the free parking. This is in addition to the ample free parking that is available opposite the Convention Gate.

GITEX Shopper Spring 2017 runs from 29 March to 1 April, open from 11:00am to 11:00pm every day. This year, tickets for GITEX Shopper will be priced at the special price AED 20 for all days and are available to buy online at and Platinum List, as well as select UAE Exchange outlets. Entry is free for children below the age of five.

For the latest GITEX Shopper information, please visit, follow us on Twitter and Facebook.

United Furniture unveils chic and classic home décor collection

United Furniture unveils chic and classic home décor collection

Dubai, March 30, 2017: United Furniture, a leading furniture and furnishings brand in the UAE, has released their key trends for the season. The latest collection is vibrant and stylish with beautiful home accessories to help create a brighter and more colourful living environment for all.

The two trends unveiled by United Furniture are Metally Focused and Look of Aluminum. Metally Focused carefully intersperses hints of metal with stylish designs and styles. The entire look is fresh, clean and futuristic.

The Look of Aluminum collection has beautiful statement pieces that will make any room stand out.

Some of the new pieces in the collections are:

Trend No. 1: Metally Focused

Metal Photo Frame –  A beautifully crafted metal frame for your favourite pictures from will add to the sophisticated vibe of your home. The top-quality metal ensures long-lasting performance, making this frame an excellent addition to your decor.


Metal Bell Wall Plaque – The stunning square metal bell plaque that flaunts a great look, owing to its minute details. Consisting of nine bells, this metal bell plaque flaunts a perfect blend of contemporary style and a traditional design. This versatile and rustic styled piece makes a great option to upgrade the look of any room. This eye-catching metal bell plaque is made from top quality metal which ensures high durability and long-lasting performance.


Metal Glass Votive Holder – This amazing styled metal glass votive holder is great addition to your room space. The striking votive holder with the candle comes in a set of three that will add sophistication to your living or bed room space.


Metal Wood Tricycle – A fancy decor item that stores things stylishly, is reminiscent of the traditional transport used in South countries.  The eye-catching tricycle will be mesmerized by its appealing design. This tricycle has a seat that one can also use to keep small items. This tricycle will add a sparkle to your décor.



Trend No. 2: Look of Aluminum

Aluminum Telephone – The telephone clock is a striking and sleek item that will add that oomph factor to any space. Decorative and functional, the clock is made from aluminum, and will remain in pristine condition for years to come. The circular clock in the middle features a shiny silver frame and is further enhanced by the roman numerals in black against the white background. It will be a smart inclusion to your study table, office desk or on the side table next to your bed.


Aluminum Welcome word stand – The aluminum word sculpture in “Welcome” melds gorgeously with any style of decor. Place this simple word accent on a shelf or desk, or mount it to a wall at home for a minimalistic yet personalized look.


Aluminum tray – The special set of three trays are not only beautiful but are also sturdy and useful – The navy-blue color of their interior gives a glittery feel that is stylish and not over the top. It can be used to display fruits, vegetables, or as a décor on a side table in the living room.

The leading furniture and furnishings brand ensure being in tune with trends and demands of the customers. United Furniture brings stylish, sophisticated, contemporary and traditional décor to homes.

About United Furniture:

Established in 1975, United Furniture has become one among the leading furniture and furnishings brand in the UAE. The brand is known for its distinctive drift toward contemporary and classic collections, meeting the styles of the modern-day home décor.


Housing up-to-the-minute modern trends, United Furniture carries a wide-ranging collection of home and office furniture. The brand also houses a vast collection of furnishings and accessories. With the products being sourced from around the world, United Furniture aims to offers supreme quality and world-class style to its customers at affordable pocket-friendly prices.


With the aim to create a delightful and wholesome shopping experience with every visit, the brand ensures a personalised service with a team of highly-trained staff that greets every customer with a smile.


The United Furniture stores in Dubai are located at:


Sheikh Zayed Road, between Toyota Showroom & Oasis Centre. Tel. No. 04 3389690

Al Qassimiyah Street in Sharjah Tel. No. 06 5663777

Ibn Battuta Mall, India Court Expansion. Tel No. 04 5570144

LG Introduces its Family-Friendly Air Conditioning Solutions with Inverter Technology for Homes across the UAE

LG Introduces its Family-Friendly Air Conditioning Solutions with Inverter Technology for Homes across the UAE

The latest LG air conditioner, DUALCOOL with inverter technology, works even up to 65ºC, offers 60 percent faster cooling, optimal energy efficiency and cleaner air
UAE – March 28, 2017: LG Electronics (LG), along with its exclusive distributor Al Yousuf LLC, has launched across the UAE its latest state-of-the-art, family-friendly residential air conditioning (AC) solutions, equipped with LG’s pioneering technological innovation known as ‘inverter technology’. Now LG introduces the next generation of air conditioning solutions that ensures optimal cooling performance, energy efficiency, cleaner air and durability unlike any other.

During LG’s launch event, hosted in the city’s Westin Hotel Mina Seyahi, LG guests included dealers, clients, government officials and AC contractors. Notable guests at the event included: Chief Financial Officer of Al Yousuf LLC, Mr. Mohammad Yousuf Al Yousuf, Chief Financial Officer of LG Electronics Gulf FZE, Mr. Wooill Chung, and General Manager of LG Electronics Gulf FZE, Mr. Changho Lee. At the event, guests experienced first-hand how the global leader in air conditioning is taking the industry’s first move in introducing inverter technology air conditioners for homes across the nation.

“LG always presents solutions with innovative technology at the core, technology that is carefully crafted and developed for what matters most – the family. As we launch LG’s latest air conditioning solutions with our innovative inverter technology in the UAE today, we are proud that our solutions bring the best of LG to families across the country. And with the support of our valued partners, we can continue to ensure families benefit from durable air conditioners that also cool faster, better, and afford the home the cleanest air possible and most efficient solution available,” said Mr. Yong Geun Choi, President of LG Electronics Gulf.

“As the exclusive distributor of LG in the UAE, we are proud to bring the latest technologies that LG introduces and make them available for everyone in the UAE. With the new inverter technology in LG Air Conditioners, our customers in the UAE will be able to enjoy a cool atmosphere in the high summer heat of the UAE,” said Mr. Mohammad Yousuf Al Yousuf, Chief Financial Officer, Al Yousuf LLC.

In a bid to introduce its most family friendly air solutions, LG showcased its DUALCOOL inverter air conditioner that works even up to 65ºC, thanks to its Dual Inverter Compressor of which LG offers a 10-year warranty so users can enjoy the benefits of the LG DUALCOOL inverter air conditioner for longer periods of time.

Additionally, LG DUALCOOL maximizes cooling performance, providing 60 percent faster cooling and 20 percent more cooling. A leader in energy efficiency, the LG DUALCOOL inverter air conditioner saves energy up to 65 percent as compared with conventional air conditioners. Another key feature the LG DUALCOOL, is that it offers a ‘Smart Diagnosis’, which allows users to remotely and conveniently check setup, installation, troubleshooting, and other information directly from a smartphone via a SIMs module.

Also, LG DUALCOOL includes LG’s exclusive Gold Fin™ coating, which forms a protective shield on the surface of the heat exchanger, making the surface more resistant to corrosion while improving the overall durability of the heat exchanger. Other key features include: Comfort Sleep, Comfort Air, Dual Protection Filter, Quiet Cooling, Auto Cleaning, and Smart Display, whereby users can check the status of the air conditioner more easily.
LG DUALCOOL is now available at all leading retail showrooms and leading hypermarkets across the UAE.