BRIDE ABU DHABI 2017 SEES INCREDIBLE SUCCESS AT ITS20TH SHOW
Dubai, January 31st 2017: BRIDE Abu Dhabi is proud to announce the unparalleled success of its 2017 edition in celebration of the 20th Anniversary. The region’s biggest wedding event once again inspired and captivated audiences through an array of fun-filled feminine friendly offerings. With thousands of visitors, over 250 exhibitors,an array of VIP guests, a range of new features and distinctive exclusive content, the four-day Abu Dhabi show further cemented BRIDE as the leading bridal show in the Middle East.
Leading the way for wedding and lifestyle events, a unique blend of beauty, jewellery, Arabic and couture fashion, entertainment, venues and honeymoon destinations generated astonishinggrowth through a diverse retail offering and engaging consumer experience for brides to be and fashion conscious ladies.
Pip Kalsi, Event Manager,comments: “With each passing year, the hard-working team at Informa learns and grows exceedingly before, during and even after the event. BRIDE is definitely one of the most enjoyable events I have had the opportunity to work on and it is indeed very satisfying to see everything come together so beautifully on the days of the exhibition. I feel very fortune to have the ability to plan an event which so many people looking forward and have a helping hand in making bridal dreams a reality. We extend our sincere thanks to all sponsors and exhibitors for their creativity and co-operation throughout and can not wait to extend this excitement and success on to the Dubai show in mid-February”
Throughout the four-day eventat theAbu Dhabi National Exhibition Center, brides across the regionwere able to turn their dreams into reality. The BRIDE show helped visitors plan their special moment, showcasing everything a bride can ever need from wedding dresses and jewelry to the perfect honeymoon. Whether creating the ultimate destination honeymoon with the Seychelles, prepping for the perfect skin with NMC or discovering the latest beauty looks with La Petite Ladies Salon, BRIDE Abu Dhabi had it all! Among the VIP guests in attendance, some of the UAE’s Social Media Stars, including Tamara Al Gabbani and Japinder Kaur, also paid a visit to check out all the excitement. BRIDE Abu Dhabi was also attended byTV actress Rahaf Alenzi and Zainab Hisham and the wives of the Ambassadors of Sudan, Algeria, Oman, Comoros, Dijibouti, Iraq.
Undoubtedly, one of the highlights of this year’s event was the Arabic Fashion Awards. Established and aspiring fashion designers alike were given the opportunity to showcase the most stylish Arabic designs to an enthusiastic crowd. On Saturday January 28th, HamamieAsfaw was crowned the winner of the Arabic Fashion Awards. Her design was lauded by both the judges and the audience. BRIDEInspired by falconry, Hamamie has said, “The theme of my design is the Falcon. The wings and wing span of the falcon is represented in the shawl. When the shawl is draped it represents the falcon at rest, and when expanded through the arms represents the falcon in high flight above the ground. The falcon’s feathered wings is characterized by the shawls embroidery and the sleek contoured body of the design signifies the Falcon’s strong defined body contours. The Falcon represents strength, freedom of movement, patience, self-reliance and bravery. When wearing this design, the Falcon becomes a symbol through the characteristics of the dress.” BRIDE Abu Dhabi provided the perfect platform to debut such astounding deigns to the ideal crowd.
Furthermore, an interactive and exclusive Indulge MeLounge by Blowout & Gowelcomed all ladies of Abu Dhabi. Patrons were afforded the opportunity to get their hair styled by the wonderful professionals at Blowout & Go. Future brides were eager to learn about the many bridal treatments and packages available at BlowOut & Go while witnessing the masterful artists at work.
Royal Catering, one of the region’s leading catering and hospitality providers, were on full display to keep the crowd informed of their many services, more than 1,900 highly trained professional staff and state-of-the-art kitchens, including one of the UAE’s largest kitchens and a unique fleet of mobile kitchens, have paved the way for Royal Catering to become the preferred choice of catering solutions in the region’s hospitality industry as well as for international events.
An array of exhibitors took to the main stage to showcase a range of talks, presentations and fashion shows. Amato Couture closed the show on Saturday evening with a stunning BRIDE exclusive debut of his latest spring collections.
Designers, florists, jewellers and many others showcased their latest collections and ideas to inspire and excite budding brides to be, the most successful event to date BRIDE looks on to recreate the show-stopping event in Dubai from the 15th-18th of February at the Dubai World Trade Center.