All New Home Centre Launched at Mall of the Emirates with a Spectacular Performance by Nancy Ajram
Dubai-UAE: 09 December, 2016 – Home Centre, the largest home retailer in the Middle East, unveiled the All New Home Centre store at Mall of the Emirates (MOE), Dubai with a gala event held on Thursday, 8 December 2016 in the Central Atrium, MOE drawing the participation of more than XX customers.
The evening was graced with the presence of Arab icon Nancy Ajram,joined by Médéric Payne – Home Centre CEO, RenukaJagtiani – Vice Chairperson, Landmark Group, AartiJagtiani, Group Director – Landmark Group,Home Centre sponsor Ibrahim Askarand other dignitaries.
Radio jockeys Heba, Rafaat and Waelwelcomed visitors with a host of entertaining activities and games. The highlight of the evening was Nancy Ajram’s live performance who held the audience spell-bound with her scintillating rendition of popular Arabic numbers including Ma teguihena, MashiHaddi and Ah w nos.
“I have always enjoyed performing in Dubai. It is a welcoming city with a wonderful and appreciative audience. Today’s performance is special to me because it also marks the beginning of the all new Home Centre experience, which I am pleased to associated with, both as a performing artist and as a home owner who is particular about her choices,” said Ajram.
The evening also saw four lucky fans win an opportunity to meet-and-greet Nancy. The live performance was followed by the grand unveil of the store, and a cake-cutting ceremony held in the Home Centre store.
The MOE store is Home Centre’s flagship store, and is the first to receive a complete makeover in alignment with the brand’s vision for the future. The store sets the tone for the All New Home Centre, integrating customer-focused store layout and product offerings with interactive digital technology to provide seamless online and in-store experiences to customers.
Médéric Payne said: “At Home Centre, we strive daily to ensure that our customers receive the very best, both in terms of products and experiences. We have taken efforts to align the store to meet our customers’ expectations and in fact have tried to exceed them.Starting with this store, we plan to bring this new experience to customers throughout the region.”
Starting with a single store in Sharjah in 1995, Home Centre has grown into an international network of over 95 stores spread across 10 countries – occupying over four million square feet of store space at present.
About Home Centre
Since 1995, Home Centre has been in the business of making homes beautiful. What started out as a single store in Sharjah-UAE is today the region’s preferred home shopping destination that is committed to delivering outstanding value, continuous innovation, and exceptional customer experience.
Encompassing a wide network of over 90 stores across a retail area of four million square feet, Home Centre is a leading home retailer in the MENA region and the Indian subcontinent. Home Centre offers an extensive and impressive range of furniture, furnishings, home accessories and decor, bed and bath range, as well as kitchenware and gifting ideas to a diverse target audience. In 2015-16, the brand seeks to foray into newer markets and expand its presence in North Africa and the CIS countries.
Home Centre’s user-friendly online portal http://www.landmarkshops.com/homecentre features over 5,000 products available to customers across the UAE.
Reinforcing the brand’s position in the region, Home Centre won the Most Admired Retailer of the Year title in the Home and Housewares category at the 5th Annual IMAGES RetailME Awards 2015. It also won the 2015 – 2016 Global Innovation Middle East Award at the same event. Other industry accolades include the 2015 Service Hero award in Kuwait for the Best Customer Service in the Home Furniture category. Home Centre has also won ‘Superbrand’ status for three consecutive years in the UAE (2010-12), Kuwait (2010) and Jordan (2012). In addition, Home Centre India was awarded Best Retailer for 2014-15 by Global Innovation Awards (GIA) in Chicago, in the Home and Housewares category. It also won the IMAGES Most Admired Retailer of the Year for the Home & Office Improvement category in 2014.